Work smarter, not harder: how automation can help you reach influencers more efficiently
Can you remember when social media wasn’t a thing? Book marketing looked a whole lot different in those days. But since the rise of platforms…
Websites
Are you ready to use InDesign on the web?
A look at new and upcoming new methods for online copy editing, commenting and review and considering whether we should be changing our publishing wor…
Side Project Summer: part of your pandemic toolkit?
Well. I didn’t think Side Project Summer II was going to be like this. I thought we’d be building on the strong foundations of last…
How using Google Lighthouse can help publishers to improve their websites
Having fast, accessible websites that are easy to use is critical for publishers – particularly as book sales migrate online, albeit temporarily, due to COVID-19.…
Get ready for the Day of Code 2019: interview with John Pettigrew
On Friday 22 November 2019, before this year’s Futurebook conference, 40 delegates from across the publishing industry will attend the very first Day of Code…
Velocity Press: interview with founder Colin Steven
Whatever else 2019 is offering us, one thing is certain: this is a great era for small-but-powerful publishing startups. In this interview, we meet Colin…
Why is metadata enrichment so important?
Harry Graham is a Marketing Executive at Supadü, who are experts in web build, eCommerce, site search and data management for publishers. Managing our metadata…
Google Analytics for publishers: What should you focus on?
If you are writing and managing a blog or website, you really need to get friendly with Google Analytics. Yes it can be a little…
How to best optimize your blog posts for SEO
What is Blog Optimization? According to Hubspot: When you optimize your web pages — including your blog posts — you’re making your website more visible…
10 tips for building a freelance business website
If you don’t yet have an online presence, in the form of even a simple website, then it’s time to consider setting one up. It…
The Persona Principle – 8 steps to take UX beyond web development
BookMachine Works is a creative events and marketing agency, specialising in the publishing industry. We combine experience, energy and enthusiasm to create outstanding events and unrivalled marketing campaigns.…
Dos and don’ts for using SEO to be a better publisher [Winning blog idea April]
Each month BookMachine offers a community member, with great ideas, the chance to write on the site. April’s winner was Caleb Woodbridge who writes about…
6 essential online tools for self-published authors
In this blog post, Chris Singleton – director of digital marketing company Style Factory – highlights six tools that can help self-published authors handle the…
Top thought-provoking ebook related blogs of 2016
Is 2017 the year you start to read up on the industry and changes sweeping the publishing world? Well we have made it a bit…
Commissioning an effective publisher website
Simon Appleby is the Managing Director of Bookswarm, the only digital agency in the UK dedicated to delivering projects for publishers, authors and others in…