The Quarto Group have announced the launch of Scratch & Create, a new series of books that feature metallic ink layered over drawings or colourful backgrounds. With a stylus, you scratch away the coating to reveal the artwork beneath.
David Breuer, Chief Creative Officer, said: ‘More and more adults are looking for creative activities that can help them unwind and relax. We believe people will enjoy these innovative products that offer new ways of stimulating the mind and exercising new skills’.
Quarto was at the forefront of the global colouring phenomenon and has sold over 2 million colouring books worldwide. The’ll be supporting the launch with an extensive marketing and advertising campaign.
The first four titles are due in August, and they’ll release the first two titles in their series for children in September.
Titles publishing in August: