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Mar 23

Advanced social media training to market your books (BookMachine CAMPUS)

23 March @ 9:30 am - 30 March @ 11:00 am GMT

Virtual Event Virtual Event


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Dates & times: 2 sessions on Wednesday 23rd March (9.30am – 11.00am GMT) and Wednesday 30th March, 2022 (9.30am – 11.00am GMT+1)

Where: On Zoom

Fees: £150 +VAT (or £100 +VAT for BookMachine members – please log into your account and visit your member discounts area to find your code to apply at checkout).

Further discounts are available directly from Publishing Scotland for their members.



Covering Facebook, Twitter, LinkedIn, TikTok and Instagram, this BookMachine CAMPUS course will teach you the advanced social media techniques and tips that will enhance your book campaigns and improve your effectiveness.


  • Facebook and Instagram – increase your organic reach and engagement through organic marketing and paid ads
  • Twitter – grow your followers quickly and discover the latest Twitter updates that will improve your campaign reach and engagement
  • LinkedIn – Use LinkedIn groups effectively to reach, engage and grow awareness of your books
  • TikTok – find new ways to reach and engage your relevant audiences
  • Using social analytics – how to use each platform’s analytics and metrics to measure your performance


The sessions will feature lots of publishing examples of successful campaigns to take away, follow and learn from – all designed to help you identify new ideas for your own book campaigns.


This course is led by Rach Quin and we’ll use Zoom meeting so that you can learn new things, whilst interacting with other course attendees in small groups.


Spaces booked via the BookMachine site are limited to 5 per course, so book now to avoid disappointment!



About your tutor

Rach Quin is a freelance publishing professional who works with BookMachine Creative Agency. She has over eight years of experience and a passion for commercial fiction and non-fiction, digital marketing and most importantly, cats. Previously in-house at Collins and HarperFiction developing award-winning marketing campaigns (as well as tweeting memes from HarperVoyager), she now works across publishers with previous clients including Canongate, Hachette, Penguin Random House, Bloomsbury, HarperCollins and several independent publishers.


23 March @ 9:30 am GMT
30 March @ 11:00 am GMT
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