Tune into a brief, illuminating Wednesday Wisdom Q&A session on Wednesday 15th September from 1-1:30pm BST with Mithu Lucraft, Director of Content Marketing Strategy at Springer Nature.

Join the live event to find out more about Mithu’s day-to-day role, how the marketing team have developed over the years – and adjusted in light of the pandemic – which marketing skills are most important in 2021 and beyond, and what marketing activities Springer Nature have planned for the upcoming months.

We will open up to questions from the audience in the final 10 minutes of the session, so be sure to stick around to ask Mithu a question in the chat or Q&A!

*This session will have live closed captioning available for viewers to toggle on or off as needed*

About Wednesday Wisdom

The Wednesday Wisdom series is designed to give you a brief, inspiring insight into the working lives and projects of publishing experts, and the help you learn more about the services that can take you to the next level. On selected Wednesdays throughout the year, take a break and join us on Zoom for live these Q&As to top up your motivation and learn something new.

BookMachine members can browse 40+ Wednesday Wisdom replays in the archives and catch up with the recording of this session afterwards.

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About Mithu

Mithu Lucraft is Director of Content Marketing Strategy at Springer Nature. She has worked in academic publishing since 2004. A passion for storytelling combined with a lasting commitment to scholarly communications has led her through a variety of Marketing and Communications roles, including at Oxford University Press, Sage Publishing and Palgrave Macmillan. At Springer Nature she is responsible for content marketing and thought leadership programmes across the research publishing business.

Follow Mithu on Twitter @mithulucraft