Loading Events

« All Events

  • This event has passed.
Sep 15

Wednesday Wisdom: Live Interview with Mithu Lucraft (Springer Nature)

15 September, 2021 @ 1:00 pm - 1:30 pm BST

Wednesday Wisdom Website Event

Tune into a brief, illuminating Wednesday Wisdom Q&A session on Wednesday 15th September from 1-1:30pm BST with Mithu Lucraft, Director of Content Marketing Strategy at Springer Nature.


Join the live event to find out more about Mithu’s day-to-day role, how the marketing team have developed over the years – and adjusted in light of the pandemic – which marketing skills are most important in 2021 and beyond, and what marketing activities Springer Nature have planned for the upcoming months.


We will open up to questions from the audience in the final 10 minutes of the session, so be sure to stick around to ask Mithu a question in the chat or Q&A!


*This session will have live closed captioning available for viewers to toggle on or off as needed*



About Wednesday Wisdom

The Wednesday Wisdom series is designed to give you a brief, inspiring insight into the working lives and projects of publishing experts, and the help you learn more about the services that can take you to the next level. On selected Wednesdays throughout the year, take a break and join us on Zoom for live these Q&As to top up your motivation and learn something new.

BookMachine members can browse 40+ Wednesday Wisdom replays in the archives and catch up with the recording of this session afterwards.


Want to take advantage of this member perk? Sign up to be part of the community.


IMG 1053About Mithu

Mithu Lucraft is Director of Content Marketing Strategy at Springer Nature. She has worked in academic publishing since 2004. A passion for storytelling combined with a lasting commitment to scholarly communications has led her through a variety of Marketing and Communications roles, including at Oxford University Press, Sage Publishing and Palgrave Macmillan. At Springer Nature she is responsible for content marketing and thought leadership programmes across the research publishing business.

Follow Mithu on Twitter @mithulucraft


15 September, 2021
1:00 pm - 1:30 pm BST
Event Category:


Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Sign up to our Newsletter


* indicates required

BookMachine Ltd. will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at hello@bookmachine.org. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices.