Wednesday Wisdom: Live Interview with Ruth Bradstreet (Edelweiss) and Laura Willis (Hardie Grant)
22 September @ 1:00 pm - 1:30 pm BST
Tune into an inspiring, quick-fire Wednesday Wisdom interview on Wednesday 22nd September from 1-1:30pm BST with Ruth Bradstreet, Managing Director, Europe at Edelweiss, and Laura Willis, Marketing Director at Hardie Grant Publishing.
If you’re an in-house marketing professional, join this one-off session to learn about how Hardie Grant and Edelweiss are working together. We will be asking how the Edelweiss platform allows publishers to generate buzz and reviews, finding out about tracking of catalogues and delving into how publishers can analyse interest from their huge social network of book professionals (it’s even bigger than BookMachine!). Laura from Hardie Grant will share the publishers’ experience of using the platform and what the team have learned since starting out.
You will also have the chance to ask your own questions to both Ruth and Laura in the final 10 minutes of the session, as we will be opening up the Q&A and chat box to the audience so you can have your say.
If you aren’t a member we strongly advise you to join this session live, since recordings are only available for members.
*This session will have live closed captioning available for viewers to toggle on or off as needed*
About Wednesday Wisdom
The Wednesday Wisdom series is designed to give you a brief, inspiring insight into the working lives and projects of publishing experts, and the help you learn more about the services that can take you to the next level. On selected Wednesdays throughout the year, take a break and join us on Zoom for live these Q&As to top up your motivation and learn something new.
BookMachine members can browse 40+ Wednesday Wisdom replays in the archives and catch up with the recording of this session afterwards.
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Ruth has worked as a bookseller, book buyer, for an ePOS vendor, and a large wholesaler in the US. For several years she’s been with Above the Treeline, the makers of Edelweiss, and as the company grew from a startup, she did a bit of everything. She repatriated to Scotland in 2019 with a nervous dog and a Texan partner, and now represents Edelweiss here in the UK. When not spreading the word, she can be found swimming in lochs, or trying to figure out what’s growing in the garden of her highland home.
Follow Ruth on Twitter @rbradst
Follow Edelweiss on Twitter @Weiss_squadUK
Laura Willis is Marketing Director at Hardie Grant Publishing, having previously worked in marketing and PR roles at Laurence King Publishing and Thames & Hudson.
Edelweiss+ is a unique digital catalogue platform for publishers to efficiently and effectively sell and market their books to the trade, both domestically and internationally. The platform is a suite of tools for creating presentations, collaborating on subs and orders, hosting digital ARCs, and connecting with customers. It is also widely used by booksellers, librarians, and other book professionals for buying, title selection, reviewing, and curating lists of books.