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Sep 29

Talking Marcomms (BookMachine Unplugged 2021)

29 September, 2021 @ 6:00 pm - 7:00 pm BST


Thanks to our event sponsors:

Let’s get personal: AI and the future of book marketing

Artificial Intelligence has the potential to deliver higher conversion rates for marketers through targeting and identifying new audiences. Its use is increasingly established in other sectors, but why not publishing? Is it because marketing and publicity teams are more reactive to change? Or is the potential of AI not widely understood? Do we have the infrastructure in place, but aren’t sure how to harness emerging or future tech?


Join a panel of AI evangelists from within and beyond book marketing and hear about the potential of how AI, machine learning and personalisation can be used to transform your strategy and results. You’ll hear how other sectors are using it for messaging, developing content online, predictive user data, serving ads and more. 


The speakers will consider the role of AI in delivering personalised content for our current and future Gen Z market. They’ll draw on pioneering examples from publishing to show what you can do with the data you already have. And will consider what the warning flags are you need to consider when starting out. Join us online on Wednesday 29th September from 6–7pm BST!


Talking Marcomms this year takes place during Marketing Season, running from 1st September to 8th October 2021.


*This session will have live closed captioning available for viewers to toggle on or off as needed*


About BookMachine Unplugged 2021

BookMachine Unplugged is an online and interactive programme of publishing events designed to offer real insights into what is working in publishing right now – and what the future of publishing may hold.


If you’re a publishing professional who craves an explosion of knowledge, ideas, and personal development – in a strictly social and informal setting – this event series is for you!


Each of the six BookMachine Unplugged events programmed for this year will zoom in on a vital area of the publishing industry. Discover the others coming up in 2021.


“I’d encourage other marketers and publishers to take advantage of all the benefits on offer from BookMachine.” – Rufus Cuthbert, Marketing Manager, Endeavour Media


Ticket details

This event is FREE for BookMachine members, and £5 +VAT for non-members. Log in to your member account and your discount will be applied automatically at checkout. 


Can’t make it to the live event? A recording will be available for all members and ticket holders to watch after the event. Be sure to book your place in advance of the event to receive the link to the replay!


Want to make a saving and join the fastest growing global publishing community? Become a BookMachine member.



Your host

Rik Ubhi

Rik Ubhi, Editorial Director at Bonnier Books UK

Rik Ubhi FRSA is Editorial Director for business & smart-thinking at Bonnier Books UK. He has over a decade’s experience of building bestsellers, growing brands and promoting agenda-setting voices. He has worked at Tindal Street Press, Simon & Schuster and was most recently co-owner and Director at Zed Books.

Follow Rik on Twitter @Rik_Hi



The speakers

Beth Hardie

Beth Hardie, Interim Marketing Director at McGraw-Hill

Beth Hardie is a digital marketing specialist, with ten years’ experience in customer intelligence and marketing technology. After half a decade working in big data, she joined the learning science company, McGraw Hill, in 2019.  Currently the Interim Marketing Director for EMEA, Beth is using her data analysis background to help her team build agile campaigns that gather real-world insights for the further customisation of educational content, software and services. While confident in her own intuition, she is a firm believer that data should lead change.

Follow McGraw-Hill on Twitter @MHEducation




unnamedHannah Marcus, Associate Director at Discover.ai

Hannah is a strategist and semiotician with a passion for the ways in which technology, culture and health intersect. At Discover.ai, she works with brands such as Reckitt Benckiser, Asahi and GSK, combining AI and human expertise to provide hard-hitting insights. She co-founded and co-presents the podcast ‘Machine Unlearning’, which celebrates people who are working with technology from unusual backgrounds or in surprising ways.

Follow Hannah on Twitter @sligers118



Find out more about the sponsors


edelweiss logo



Edelweiss+ is a unique digital catalogue platform for publishers to efficiently and effectively sell and market their books to the trade, both domestically and internationally. The platform is a suite of tools for creating presentations, collaborating on subs and orders, hosting digital ARCs, and connecting with customers. It is also widely used by  booksellers, librarians, and other book professionals for buying, title selection, reviewing, and curating lists of books.



Ingram Color


Ingram Content Group

Ingram Content Group is all about connecting readers with content around the world. They produce Print-on-Demand, digital and physical books, as well as offer tools and services for a range of publishers, helping to get books into readers’ hands. Ingram’s Marketing Insights tracks consumer interest across your entire list, identifies under-performing titles, and surfaces new opportunities for sales growth. Join a community of 90+ publishers from the US and UK who use Marketing Insights to track title availability, Buy Box status, and title metadata accuracy all from one platform.



publica.la logo gray BIG publica.la logo gray



Publica is the digital platform that lets you create a customized store to share and sell eBooks, audiobooks, or any other content without intermediaries. You can sell them by item or subscription and add titles from our catalog with your own brand, domain, integrations, and more.



29 September, 2021
6:00 pm - 7:00 pm BST
Event Categories:
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