BookMachine Creative Agency grows: Welcoming our newest members

The BookMachine team is growing once again!

You may have spotted that, back in May, Abby Coften came on board permanently as our new Head of Marketing. If you missed the announcement then, we’re re-introducing Abby as another brand new member joins the team.

We’re so pleased to welcome Gavin Summers – previously Head of Digital at Hodder Education – who will be joining us in the new role of Co-Founder & Director. Gavin will lead our new digital product consultancy and help us to develop BookMachine’s operational capacity. At his previous role at Hodder Education, Gavin was Head of the Digital Product team for 6 years, delivering major online learning platforms, mobile applications and websites. Gavin is formerly of Pearson and a British Council Young Creative Entrepreneur.  

Abby, previously Senior Campaigns Manager at Pearson Education, will be continuing to act as our marketing lead for the Agency and work on digital marketing projects for our key clients. Over the years, Abby has held posts at Octopus Publishing Group, Palgrave Macmillan, Hodder Education, Kogan Page and McGraw-Hill Education.

Abby has worked with us in a freelance capacity in the past, so we know that she is an absolute pro and will offer our clients the very best digital marketing expertise. Gavin was one of the original founders of the BookMachine Community and we’re extremely excited to see what he creates next for BookMachine and our clients.

Here’s what they have to say about being part of the team:

“I have been inspired to watch Laura, Aimee and the team grow BookMachine Creative Agency over the last few years and I am excited to introduce our new ‘out-of-house’ digital team. We can help with your digital strategy, with your product research and user experience design, or deliver and manage your project in its entirety; all while benefiting from the innovative digital marketing services BookMachine is known for.” – Gavin

‘’I am looking forward to using both my digital marketing expertise and my 20 years of experience working with book publishers and education brands to help support our clients with all aspects of their marketing. BookMachine Agency is known for its cutting-edge digital marketing knowledge, passion for publishing and friendly approach and I’m proud to develop this further as we expand into new markets and new businesses.’’ – Abby


About BookMachine Creative Agency

BookMachine Creative Agency first launched in 2017 and has since worked with over 50 book-related businesses including trade Fiction, Non-Fiction, Education and Children’s. The Agency team works either on a retainer basis or on fixed-term projects with expertise in digital marketing, online events and now digital product development as well.

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