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Wikert post

How readers will become curators and resellers [OPINION]

It’s easy to think that today’s ebook is as good as it gets. Publishers are mostly satisfied with the current print-under-glass model and, unfortunately, flattening (or declining) ebook sales trends aren’t likely to drive investment in digital innovation.

What if readers could help drive some of that innovation in the future? Here’s why that’s a viable scenario…

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Kate Ward

Publishers & Bloggers: A match made in heaven?

Like many areas of the media world, publishing is becoming ever more reliant on it’s online presence. No book launch goes by without a relevant hashtag or two, book trailers that are worthy of the big screen, and websites created just for one book.

But often, the most vital tool at a publishers disposal is the blogger; ready, willing, and most certainly able, they can garner more buzz for a title than a thousand shop windows could ever manage.

So how to make this most symbiotic relationship work? And how can it fall apart?

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Sherna Khambatta

On being a Literary Agent in India: Sherna Khambatta interview

Sherna Khambatta founded Sherna Khambatta Literary Agency in 2007 after gaining a Msc. in Publishing. At the time, the publishing system in India didn’t have many agents so she saw this as an opportunity to bring in a certain amount of structure into the industry and help authors get their work sold. Here Stephanie Cox interviews her.

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Kate Ward

Independent Book Blogging: 7 tips for writing a great review

It’s tricky finding your feet when you start out as a book blogger. First you need to decide on several factors, most importantly, the ‘Who?’ and the ‘Why?’

Who are you creating this content for? Why do you want to write? Is it a personal hobby, say an online journal, where you can extol your love of books and maybe pass that onto readers? Or are you one day hoping to work in publishing and see blogging as a way of reaching out to the industry and making contacts?

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Fake Reviewers

Is the Colouring-In Book Craze a Finite Market?

In the past year the industry has seen a new craze for adult colouring-in books flourish around the world, crossing markets and continents, as stressed-out grown-ups turn to colouring books for peace of mind.

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6 beginner Twitter tips for publishing companies

This is the first in a series of our Twitter tips for publishers, with info on how to use the tool for book campaigns, events, personal profiles and more. Here are 6 beginners’ tips for your company account(s).

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The Publishers Association

#WorkInPublishing week: our best careers posts

It’s The Publisher Association’s #WorkInPublishing week. To join in on the action, we’ve collected together some of our best posts on Publishing skills, courses, freelancing and tips on how to get into the industry.

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Sarah O'Halloran

From Scout to Agent: Sarah O’Halloran interview

Sarah O’Halloran is a brand new literary agent working at the Madeleine Milburn Agency. She began her career at The Agency (London) Ltd, before working at Curtis Brown and The Marsh Agency. Most recently she was a literary scout at Louise Allen-Jones Associates where she worked across all markets with a particular focus on children’s and YA.

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Circular Software

Reading aloud: merging audio and text just got a lot easier

You may know that the modern EPUB3 standard has an inbuilt ability to hold audio and video, but one of the most intriguing aspects of EPUB3 that you may have overlooked is ‘Read-aloud’. This technique, sometimes called ‘media overlays’, combines a spoken audio track with accurate timing information usually used to highlight words on the page in time with the spoken audio.

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Mollie Broad

Book publicity: trade vs. academic publishing

This is a guest post by Mollie Broad. Mollie is a PR Assistant at SAGE Publications, a leading independent publisher of journals, books and digital media.

The publishing industry encompasses hundreds of different roles within countless disciplines and subjects. Across the industry, PR works to draw attention to the respective publishing programme. However, when generating publicity for books, it is in the approach where the differences between academic and trade publishing lie.

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