BookMachine is a publishing community. We run events and we post news, views & interviews. Join us on Twitter and Facebook, or sign up to our Mailing list

  • 5 Marketing Tips Event

  • Home

Shortlist revealed for 2015 Walter Scott Prize

The Walter Scott Prize for Historical Fiction – which, just over a month ago, made its longlist public for the first time – has unveiled the shortlist for its 2015 award. Those initial fifteen titles have been cut back to seven: The Zone of Interest by Martin Amis; The Lie by Helen Dunmore; Viper Wine by Hermione Eyre; In the Wolf’s Mouth by Adam Foulds; Arctic Summer by Damon Galgut; A God in Every Stone by Kamila Shamsie; and The Ten Thousand Things by John Spurling.

Continue Reading No Comments

Digital Marketing insights

Digital Marketing insights from Katie Sadler [HARPER COLLINS]

This is a guest interview with Katie Sadler. Katie is Senior Marketing Manager at Harper Collins and focuses on HarperVoyager (science fiction and fantasy) and HarperImpulse (romance) lists. Follow @katiemorwenna for more.

1. You have been at Harper Collins for over 3 years now. What’s been the biggest development you’ve seen in how you run digital marketing campaigns during that time?

I think when I started, there was a sense of “if you build it, they will come” – a lot of micro sites and games and videos. People were spending their budget creating incredible content, but there wasn’t any cohesive strategy of how to actually get people interacting with it, and converting people to buy the book. Today there is still amazing content being produced to support a book launch, but I think we try much harder to make sure that it isn’t just released into a vacuum.

Continue Reading No Comments

Publishing awards

Eloise Millar of Galley Beggar Press on publishing awards

It seems to be Awards season at the minute with the Independent Publishing Awards (IPA) just finished and the Bookseller Industry Awards just around the corner. We all know the acclaim that comes from winning an award but what about the process of applying for these awards?

In this interview Emily Cook asks Eloise Millar of Galley Beggar Press for some insight after being recently shortlisted for the IPA Newcomer of the Year award.

1. Firstly, congratulations for being shortlisted for the IPA Newcomer of the Year Award! What was your initial reaction on receiving the news?

Thank you! Only one initial reaction – which was absolute delight.

Continue Reading No Comments

Publishing Masters

Four of the many things I learned while doing a Publishing Masters

This is a guest post from Sarah Blake. Sarah is a part-time librarian and current student on the Publishing Masters at City University.

Relating all the things I’ve learned on this course would take a long time, so for now I’ll elaborate on some of the most pertinent points that have cropped up over the year:

1. We don’t need no editorial! (Hear me out.)

Continue Reading 1 Comment

Editorial Assistant

On being an Editorial Assistant [part 3]

This is guest blog from Norah Myers. Norah works for an independent publisher in Toronto. Her job blends editorial with marketing; she helps support an editorial team, evaluates manuscripts, acquires new authors, and manages crowd-funding campaigns. She trained at City University London.

1. Be organized

So much of your day will involve scheduling, managing, liaising, coordinating, and keeping on top of multiple ongoing projects. In Dr Meg Jay’s book The Defining Decade, she writes about understanding where you want to get to by outlining everything backwards. You figure out what the end-point is and then discern how you will get there by outlining the steps backwards. Then you can work forwards.

Continue Reading No Comments

Copywriter

How to become a better copywriter

This is a guest post from Andy Maslen. Andy is a copywriter by trade and Managing Director of Sunfish, a writing agency. He is the best-selling author of Write to Sell and Persuasive Copywriting and founder of the Andy Maslen Copywriting Academy.

1. What is the main difference between digital marketing copy and digital content in general?

I think marketing copy is trying to change someone’s behaviour right now, whereas digital content is trying to change someone’s behaviour at some point in the future.

Continue Reading No Comments

Buzzwords

Climbing out of the Buzzword Trap

This is a guest post from Jasmin Kirkbride. Jasmin is a regular blogger for BookMachine and Editorial Assistant at Periscope Books (part of Garnet Publishing). She is also a published author and you can find her on Twitter @jasminkirkbride

Last year, it was all about ‘disruption’, this year it’s all about ‘pivoting’. Buzzwords are a given part of any industry, but when do they start to do more harm than good?

Defining buzzwords

Buzzwords flag up concepts quickly and easily, alluding to an entire theory with just one word or phrase. Let’s take ‘disruption’ as an example. Each time somebody says ‘disruption’, they are referencing the act of innovating against the industry norm, implicitly in such a way as to scupper their competitors. It’s undeniably convenient to be able to sum all that up with one word.

Continue Reading No Comments

Oxford Publishing Conference

Eric Huang on ‘Is your brand as important as your product?’

Interested in finding out more about the Oxfordshire Publishing Group Summer Conference? We are – so in the run up to the event BookMachine is running a series of speaker interviews. First up is Eric Huang, Director of Made in Me. Eric will be discussing: ‘Is your brand as important as your product?

1. Interesting topic. What made you focus on this area?

I have always been interested in this. For me, publishing has always been about the brand, or the story, before the format. My first real job was at Disney, and naturally this was the focus there – it taught me that the format isn’t the end of all the hard work, but the beginning. If you’re a publisher you make a book, but it really doesn’t end there.

Continue Reading No Comments

Get BookMachine in your inbox

The Publishing Training Centre

Expand your skills and grow your career with training from The Publishing Training Centre.