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    BOOKMACHINE LONDON

    Transferable skills
    in creative industries

    Sponsored by

    The Publishers Association

    Get tickets


    6.30pm | 19th August 2015 | The Square Pig & Pen, Holborn, London
    Free for BookMachine Members (from £3/month) | Early-bird: £6  | Standard tickets: £7.50

Job of the Week

XML Content Controller

A well-known academic publisher is looking for an XML Content Controller to join their offices in Cambridge. The successful candidate will be responsible for the development of new functionality and for the quality of incoming XML for academic books.

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TIM BOND


TIM BOND Design - Cambridge, United Kingdom

Experienced, creative and reliable freelance designer with over 10 years experience in educational publishing

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How Video Collaboration Can Help Your Organization?

Collaboration is one of the most important parts of remaining viable in business, regardless of what your industry is. Creativity and people power is what leads to innovation, and working together is part of running a company that continues to achieve its goals. Today’s tools for collaboration are advancing steadily and more accessible than ever before. Video conferencing is a great way to ensure that your team, whether scattered around the world or joining a meeting from their home office, maximizes their collaborative brainpower.

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skills gaps

Where are the skills gaps in the publishing industry?

As Publisher Relations Executive (Trade / International) at The Publishers Association, Seonaid MacLeod is an expert at advising on a wide range of publishing industry issues. Ahead of ‘Transferable skills in creative industries‘ on 19th August, we asked Seonaid a few questions.

1. You work with publishers across the industry. In which areas do you think publishers are looking for skills?

Publishers are incredibly aware of the need for a diverse workforce in all aspects of the business. This diversity can be based on demographic, and it can be based on skills. Particularly in the educational sector, the skills needed to create enhanced learning materials are imperative. Beyond that, all publishers expect applicants to be at least conversant in digital skills, aware of what’s going on in the industry and beyond, and to have a real interest in the future of publishing. An English degree should no longer be seen as the only relevant qualification for the job.

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New Partnerships launch for BookMachine Members

The idea behind BookMachine membership is to offer you something you can dip in and out of throughout your publishing career, whether you want to expand your network, learn something new, or just have a good time.

At the launch back in April, we promised you discounts and offers from industry-related partners. So here we are with 3 new partners, offering you their services. We hope to see you all at the next event!

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Longlist unveiled for 2015 Man Booker Prize

The initial round of nominees for this year’s Man Booker Prize has been revealed with the unveiling of the 13-strong longlist. Now, for the second year in a row, open to any author writing in English and published in the UK (as opposed to writers from the UK, Ireland, Commonwealth and Zimbabwe alone), the list has a decidedly international bent, featuring a mere three nominees from the UK and five from the USA.

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Authors marketing

Authors marketing themselves online: the components of a strategy

Mike Shatzkin has been in publishing since 1962. Since 1979, Mike has been an independent consultant (The Idea Logical Company) with clients that have included most major publishers in the US and UK, retailers including Barnes & Noble and Borders, wholesalers including Ingram, and a host of tech startups. He has partnerships with Michael Cader in a conference business (Publishers Launch Conferences) and with Peter McCarthy in a digital marketing business (Logical Marketing Agency). You can follow him on Twitter @MikeShatzkin.

A range of useful options is available to any author as they consider their online presences. All can be useful to any author but their own website is an essential component of that. It’s an anchor and it is the only web presence the author knows s/he will always control.

An author’s objectives for a website should be to:

  • Make it crystal clear to search engines who the author is and for what they are an authority.
  • Give the author a platform that can be used for many things: blogging, posting parts of books or works-in-progress, and gathering email addresses.
  • Give fans of the author a sensible place to link to an author’s content and biography that is not called Amazon.com.
  • Collect data that is independent of any specific book’s sales that can help an author know how s/he is doing in the digital world.

In addition to a web site, which is real estate an author totally controls and is the most important tool in an author’s kit to get new followers through search, an author can do him or herself some good by going where fans could be.

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Bookmate

Bookmate competition to win 500,000 books

The problem today is that people have no time to read. We also spend more and more time on our phones for entertainment, news, emails, banking – many things that we used to do on a personal computer or offline. It’s easier to read on our phones because everything is in one place; often we’re catching ten minutes on the tube or reading just before we go to bed. Subscription is also becoming a new norm for content streaming, with Spotify and Netflix bringing music and films to people in new ways. Books are no exception, and Bookmate is part of the new wave of services providing ebook streaming via a fantastically designed mobile application. For no more than the price of a single paperback, users can access a library of 500,000 ebooks via a library on mobile, tablet and web that allows them to read online and offline. 

On Bookmate people come for the ebooks but stay for the social experience – you can create a profile and share your favourite books with your friends. We’re really excited to be partnering with BookMachine, and to mark our collaboration BookMachine has created an incredibly useful bookshelf of publishing-related books: https://bookmate.com/bookshelves/MJgQczFz. Together we’re running a competition to give you free access to this bookshelf and the 500,000 books on Bookmate for free. All you have to do is go over to BookMachine’s Facebook, like the latest post, and like Bookmate International’s page http://tinyurl.com/qzkfz9k to enter.

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Senior Sales Executive [JOB POSTING]

Senior Sales Executive [JOB POSTING]

Are you an experienced sales professional, with industry experience in trade publishing? We have a diverse role for an experienced, ideas driven individual who has the enthusiasm and energy to seek out and convert new contacts in the marketplace as well as arriving with their own little black book of contacts to help grow our business in health, education and social care.

If you would like your next role to have the potential to grow with the brand you represent, then this role is a fantastic opportunity for a person who would like to have a hand in shaping our strategy.

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literary agent

On being a literary agent and freelance editor: Julie Crisp interview

Julie Crisp is a literary agent, freelance editor and script doctor after having most recently been an editorial director for fiction at Pan Macmillan UK heading up the UK arm of one of the largest global brands of science fiction and fantasy, Tor. As a literary agent she is actively looking for exciting new novels in science fiction and fantasy, crime/thrillers, book club fiction, historical fiction, young adult and middle-grade children’s fiction. Norah Myers interviews Julie about her business and working in the publishing industry.

1. Please take us through a ‘day in the life’ in your work as both agent and editor.

I actually work much longer days now I’m working for myself then I did when I was doing the whole 9-5 office job. Part of that is the duality of the role. Setting up a client base, while still bringing in some money through freelancing. The plan is that once I have clients up and running then the freelancing can take a back seat so I can concentrate all my attention on them. In the meantime, I start at 8.30 a.m. – emails are always checked first and filed. Then if I have a freelancing job on I’ll spend the next nine hours working on that. The evenings are spent reading through agency submissions and I usually finish about 10.30 p.m.

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Senior Sales Executive [JOB POSTING]

Digital Marketing Executive [JOB POSTING]

Are you an innovative and experienced digital marketer? Join our fast paced and dynamic team – this is a fantastic opportunity to be a part of planning and implementing a digital marketing strategy for Speechmark Publishing and play a key role in the success of our apps as well as our online hub.

We offer a competitive salary package, 25 days holiday and pension scheme as well as life assurance and income protection (health) insurance.

The Person

You will be self-motivated and results driven, able to manage analytics to assess the performance and effectiveness of our apps across both the UK and US and will drive industry profile through PR and awards. A clear understanding of the app market as well as the publishing industry will be beneficial. An in-depth understanding of social media, strong written communication and analytical skills are essential.

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