Creative education influencer marketing to showcase Collins revision guides Since September 2023 BookMachine has been working alongside the Collins team to promote their best-selling GCSE revision guides to students on TikTok. In this case study we share some of the results, along with our approach to making this work. 14total…

Boosting book sales around key events with impactful TikTok influencer campaigns for Little Tiger Throughout 2023 and 2024, BookMachine worked with the Little Tiger marketing team to effectively market their children’s books in the run up to Mother’s Day, Halloween and Pride Month. The goal of each TikTok campaign was…

Developing an always-on paid social approach with Juniper Education Juniper Education provides schools, academies, and trusts across primary and secondary education with technology and expertise to deliver joined-up solutions for classrooms, the back office, staff development, and parent engagement.  Trusted by over 14,000 schools and 300+ MATs, Juniper’s market-leading products…

The Three-Body Problem – Book Marketing Campaign for Head of Zeus In March 2024 Netflix released a new series, 3 Body Problem, based on the award-winning, critically acclaimed, multi-million-copy-selling science-fiction phenomenon published by Head of Zeus – The Three-Body Problem. This Netflix Original Series was developed by the creators of Game of…

BookMachine Creative Agency was asked to project manage the Macmillan Children’s Book stand at Bologna Book Fair 2024. It coincided with the 25th anniversary celebrations for The Gruffalo, and so we were able to support the team with the running of this high-profile event too. The scope of our work…

A Full Stack Marketing Campaign for Macmillan Education For over 180 years Macmillan’s pioneering spirit and reputation for quality has enabled it to build lasting relationships with teachers and educators around the world. At the end of 2023, BookMachine was hired by Macmillan Education to kick start 2024 with a…

Developing creative marketing campaign ideas and defining audiences with Quarto The Quarto Group creates a wide variety of books and intellectual property products, with a mission to inspire life’s experiences. BookMachine Creative Agency ran an in-person Marketing Sprint with the Quarto publishing team, to help them develop campaigns for a…

TikTok influencer marketing campaign with Thames & Hudson In April 2022, Bookmachine Creative Agency worked with Thames & Hudson to promote the paperback release of Spring Cannot Be Cancelled by David Hockney and Martin Gayford. The Sunday Times bestselling book had a successful hardback release the previous year, and was…

How BookMachine achieved 1.9M Amazon product impressions for Mirror Books’ frontlist BookMachine Creative Agency worked with Mirror Books to promote a variety of titles in their front list, including I’m the Yorkshire Ripper and Everyday Ways to Save our Planet.  From managing Amazon A+ content and ads, to paid and…

Targeting parents through strategic marketing for Usborne Books’ non-fiction, baby and activity books The BookMachine Creative Agency worked on two major summer campaigns for Usborne Books – one centred around mental health in May 2022, followed by an environment campaign in June.In tandem, the team managed paid social media campaigns…

Achieving 95,000 impressions and over 10,000 engagements for 2000 AD In Autumn 2022, BookMachine Creative Agency worked with 2000 AD to promote Best of 2000 AD, a new landmark graphic novel series from the cult comic. BookMachine managed an influencer campaign across multiple channels and territories, working with 40 influencers…

Using social media to grow brand awareness and registrations for the CLA’s Education Platform BookMachine Creative Agency has been working with the Education Platform since January 2022, helping to bring the platform to a wider teacher audience in the UK. 405k Facebook impressions 6,475 Twitter link clicks +52.8% Social media…

Boosting Membership Renewals & Engagement for BESA Promoting and providing support and advice, the British Educational Suppliers Association (BESA) represents over 400 suppliers from across the UK and educational suppliers sector. What started as a 3-month contract to boost membership renewals, became a long-term collaboration between BookMachine and BESA resulting…