This is guest blog from Norah Myers. Norah works for an independent publisher in Toronto. Her job blends editorial with marketing; she helps support an editorial team, evaluates manuscripts, acquires new authors, and manages crowd-funding campaigns. She trained at City University London.
1. Be organized
So much of your day will involve scheduling, managing, liaising, coordinating, and keeping on top of multiple ongoing projects. In Dr Meg Jay’s book The Defining Decade, she writes about understanding where you want to get to by outlining everything backwards. You figure out what the end-point is and then discern how you will get there by outlining the steps backwards. Then you can work forwards.
This is a guest interview with Katie Sadler. Katie is Senior Marketing Manager at Harper Collins and focuses on HarperVoyager (science fiction and fantasy) and HarperImpulse (romance) lists. Follow @katiemorwenna for more.
1. You have been at Harper Collins for over 3 years now. What’s been the biggest development you’ve seen in how you run digital marketing campaigns during that time?
I think when I started, there was a sense of “if you build it, they will come” – a lot of micro sites and games and videos. People were spending their budget creating incredible content, but there wasn’t any cohesive strategy of how to actually get people interacting with it, and converting people to buy the book. Today there is still amazing content being produced to support a book launch, but I think we try much harder to make sure that it isn’t just released into a vacuum.
It seems to be Awards season at the minute with the Independent Publishing Awards (IPA) just finished and the Bookseller Industry Awards just around the corner. We all know the acclaim that comes from winning an award but what about the process of applying for these awards?
In this interview Emily Cook asks Eloise Millar of Galley Beggar Press for some insight after being recently shortlisted for the IPA Newcomer of the Year award.
1. Firstly, congratulations for being shortlisted for the IPA Newcomer of the Year Award! What was your initial reaction on receiving the news?
Thank you! Only one initial reaction – which was absolute delight.
This is a guest post from Andy Maslen. Andy is a copywriter by trade and Managing Director of Sunfish, a writing agency. He is the best-selling author of Write to Sell and Persuasive Copywriting and founder of the Andy Maslen Copywriting Academy.
1. What is the main difference between digital marketing copy and digital content in general?
I think marketing copy is trying to change someone’s behaviour right now, whereas digital content is trying to change someone’s behaviour at some point in the future.
This is a guest post from Sarah Blake. Sarah is a part-time librarian and current student on the Publishing Masters at City University.
Relating all the things I’ve learned on this course would take a long time, so for now I’ll elaborate on some of the most pertinent points that have cropped up over the year:
1. We don’t need no editorial! (Hear me out.)
BookMachine wanted to find out more about Puffin and how the successful imprint has stood the test of time. This is a guest interview with Amanda Punter, Publishing Director.
Amanda began her career at Scholastic Children’s books where she worked with authors such as Markus Zusak and Philip Reeve. She then moved to Puffin where she became Editorial Director and subsequently Publisher for YA fiction. In 2011 she was appointed Publishing Director for Puffin fiction – a list that includes Puffin Classics and Roald Dahl, as well as global superstar authors Jeff Kinney (Diary of a Wimpy Kid) and John Green (The Fault in Our Stars). Puffin is part of Penguin Random House Children’s.
1. Why do you think the Puffin imprint has stood the test of time?
The two biggest reasons are I think interlinked.
This is a guest post from Emily and Nic Gibson. They are both directors of Corbas Consulting Ltd and each have over 15 years’ publishing experience, mostly in editorial, print and digital production.
Knowledge is everything they say. To help you get ahead, here are the five things they know about XML that you don’t.
1. You are using XML every day
This is a guest post from Alice Murphy-Pyle. Alice is Marketing Manager at Transworld Books, an imprint of Penguin Random House. Follow her on Twitter @alicemurphypyle
“Learn digital skills!’ people bellow when you try to get into publishing. ‘It’s the future!’
Well. It is and it isn’t.
When I started in publishing I did bring some digital skills with me – not exactly shaking the industry foundations, but enough to get by. I quickly learnt, however, that marketing is about much more.
This is a guest post by Georgiana Ghiciuc. Georgiana is lead content strategist for Beaglecat, an inbound marketing agency with clients in Austria, Germany and the US.
SEO can be life changing, when you know the rules of the game.
Over the past few years, most publishers have been exposed to the idea that, unless you follow a number of SEO guidelines, Google won’t index you, people won’t read your work and you will endure eternal oblivion.
As with everything, SEO rules should be taken with a pinch of salt. Here are some basic tips to help you rank better.
Getting a first job in publishing is extremely competitive, which means that employers are often able to offer internships as completely unpaid positions. Taking an unpaid internship can cost an individual £926 a month in London or £804 in Manchester, and as a result internships can be unfair as only the wealthy can afford to take them.
A new scheme launched by David Hicks, CEO of the Book Trade Charity (BTBS) at the Publishing Scotland Conference last month will cover those in “low paid” internships who need extra support to afford these opportunities offered within the Book Trade, with travel, accommodation and living costs. The grant will be paid for a maximum of six months, and there are certain entry requirements which need to be met.
David Hicks said: “This particular programme recognises that it is difficult for young people to get a foot on the ladder in today’s rapidly-changing industry and we will be delighted if our assistance can help overcome some basis obstacles.”
If you are applying for internships within the UK Book Trade, and are under 30 then this scheme is for you. Click here to find and more and register.