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Photo/Twitter blog from BookMachine London

This is a photo and Twitter blog by Sam Perkins (@sam_publishing), who was our official photographer for the night. She’s an Editorial Assistant at SAGE publications and keeps busy with other publishing side projects.

On Tuesday, Marcus Leaver, CEO of the Quarto Group, delivered an animated talk to a packed room for the London event of BookMachine Week. Hosted by the witty Evie Prysor-Jones, Marcus’s talk was packed with punchy one-liners, inspirational quotes and plenty of jokes. Here’s a collection of tweets and photos to sum up the night.

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One Big Book Launch

One Big Book Launch for writers

This is a guest post by Simon Fairbanks. Simon’s first novel, The Sheriff, was released in March 2014. The following month, The Sheriff was chosen to participate in the One Big Book Launch organised by CompletelyNovel and Literally PR.
Simon was also one of ten writers who participated in the Ten To One project. Their collaborative efforts resulted in the novel Circ which was launched in November 2014. 

Here is some good news for new novelists: the One Big Book Launch is being run for a second year!

The competition, coordinated by CompletelyNovel and powered by BookMachine, invites writers to submit their novels for consideration. Ten of the best will be chosen to participate in the collaborative One Big Book Launch event in London.

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Content

The Content Graveyard: How Much is Too Much?

This is a guest post from Jasmin Kirkbride. Jasmin is a regular blogger for BookMachine and Editorial Assistant at Periscope Books (part of Garnet Publishing). She is also a published author and you can find her on Twitter @jasminkirkbride

‘Content is king’ is a familiar adage in publishing circles, but as content marketing begins its apparent decline, that seems unlikely to remain the case.

Content Shock: reaching critical mass

Loosely, content marketing is marketing that involves the creation and sharing of content to acquire and retain customers. For example, a company or organisation might use a blog to answer customer’s question relating to one or more of their products, in order to draw them into a sale. So far, a solid marketing theory.

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Reading for an Agency

On Reading for an Agency

Norah Myers is known on BookMachine for her blog posts about being an Editorial Assistant. This week she is back with some advice on Reading for an Agency.

Norah studied publishing in London at City University and worked for Picador and Bloomsbury before returning to Canada. She worked for a boutique literary agency before moving to an independent publisher of fiction and nonfiction. She loves yoga, books, and endless cups of tea. @bookish_norah

Before I began my editorial job, I read manuscripts for a literary agency. I read literary fiction, historical fiction, memoir, women’s fiction, psychological thriller, young adult, and work that defied classification. I found it tremendously helpful in the work I do now as an editorial assistant (and a freelance editor). These are the top 5 things I learned when working for an agent:

1. Agents are editors, too

Agents work tirelessly with their authors to develop draft after draft of their manuscripts to make them the most polished they can be before they create book proposals and send them to publishers.

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publishing

The impact of Instagrammed selfies on publishing

In the run up to BookMachine Week (23 – 27th February), we have been thinking about images and publishing.

On a typical day you probably gaze over hundreds, perhaps thousands of images. It’s pretty standard to start the day by watching TV, reading a paper or switching on a phone – images are everywhere. They are used to entertain us and inform us, meanwhile clever advertisers use them to turn our intentions into actions which result in purchases.

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Commissioning Editor

3 Questions every Commissioning Editor should ask

This is a guest post from Melody Dawes. Melody has over 15 years of education publishing experience. She has a successful background in content acquisition for print and digital formats, and expertise in all editorial workflows from concept and strategy to the nuts and bolts of demonstrably effective product development. Melody is currently Managing Director of Just Content, a freelance services consultancy working mainly with education publishers.

Good commissioning is so often about the groundwork and experience has taught us that transparent conversations between author and editor are needed from the outset. Authors are busy people with an incredible amount of work to do, and very little spare time. As those of us practicing the dark art of editing know, there is no guarantee of a return for our authors. So what three questions are crucial to getting the project off on the right track?

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Foreigh Fiction

Why Americans Don’t Read Foreign Fiction [Discussion]

This is a guest post from Tom Chalmers, Managing Director at IPR License.

Before Christmas I wrote about some of the issues surrounding books in translation, especially within the English Language markets. I will not go any further into my Hasselhoff effect theory but will many challenges remaining for international publishers to break down these boundaries it was with great interest that I stumbled across a recent article entitled – ‘Why Americans Don’t Read Foreign Fiction’.

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Children's Publishing

Monday musings: 3 things that make working in children’s publishing better

This is a guest post from Fiz Osborne. Fiz is Senior Editor on the Illustrated Publishing list at Bloomsbury Children’s Books, commissioning both authors and illustrators. You can follow Fiz on Twitter @FizOsborne (photo credit: Lucy Hunter)

1. Sharing

I really like listening to people talk about publishing! If they pique my attention, I will soak up their words like a sponge and love them for it. Bloomsbury sent me on a brilliant course at the beginning of 2014 – then it was called the Publishing Fusion Workshop, but this year they re-named it Creative Entrepreneurship – which pulled together a great mix of inspiring people to give talks. By the end of it every single person on the course was buzzing. I like following people like Chris McVeigh on Twitter because of his just do better attitude and whenever I go to a Bookseller conference or a BookMachine event I leave feeling galvanised.

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Angloyankophile

7 Steps To Growing and Maintaining Your Blog Readership

This is a guest blog post by Jaime Tung. Jaime is the author of Angloyankophile, an upbeat take on life as an American expat in London, with a focus on food and travel. Her blog was recently shortlisted for the UK Blog Awards 2015 and she can be found tweeting at @angloyankophile.

1. Write each post as if you were writing an email to a friend.

Ever hear people say, “Just be yourself”? Or, “Write in your own voice”? But what does that actually mean? To me, it means writing each post as if I were writing an email to a friend. My favourite bloggers are those who write as if I’m the only one reading their blog – even if I’m one in 10,000. Ask a question. Invite feedback. Spark a conversation. Your readers will instantly feel more connected to you.

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IPG Spring Conference

Tips for conference organisers from the IPG [SPONSORED]

This is a guest post from Charly Salvesen-Ford. Charly is Membership and Events Officer for the IPG (the Independent Publishers Guild). With a publishing background including editorial and digital experience, she also organised and hosted BookMachine events in Oxford until the end of 2014. She continues to write the BookMachine Oxford newsletters and is on the committee of the Oxford Publishing Society.

“It’s difficult to think of a reason not to come to the IPG Annual Spring Conference… it actually does live up to the pre-Conference claim that each year will be bigger and better than the one before.” Andrew Johnston

The IPG is very pleased to have this reputation, and it drives us to organise brilliant Annual Spring Conferences. But what makes our flagship event run as smoothly as it does, and what tips can we give to fellow event organisers? Let’s take a peek.

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