Cover design

Book Cover Design for Self-Published Authors

It’s a popular myth that the book cover is dead , but unless bricks and mortar bookstores and online cover thumbnails disappear, that simply isn’t true. In fact, a book’s cover is an integral part of the customer’s buying process because it acts as a signpost for the book’s contents. If your book has the right cover design, genre, intended age of reader and tone can all be communicated in a split second.

Most traditionally published authors have their book covers designed for them by their publishers but self-published authors have to do it all themselves and it’s a hard task. So, here are some top tips to help all you budding book cover designers out there!

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Talking About Books to a Global Audience

This is a guest post by Rob Chilver. Rob is a Social Media assistant for Waterstones, working on a number of mediums from blogging to Twitter and Instagram. He also writes about books at and hosts a fortnightly books podcast. He can be found on Twitter and on Instagram: @robchilver

I wouldn’t have guessed when I began working as a Christmas temp at a small town Waterstones that I’d end up in Head Office with a view of the London skyline. Yet, from talking to customers on the shop floor to interacting with them on social media and blogs, the core concepts have remained the same. Here’s what I learnt along the way.

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Book fairs

Top Tips for Attending Book Fairs

This is a guest post from Alex Hippisley-Cox. Alex is a freelance publicist and Head of PR for the Frankfurt Book Fair in the UK. She also works with many of the top publishing houses, and handles for the PR for book prizes and the Daily Mail Chalke Valley History Festival. You can find her on Twitter at @AHippisleyCox

Book Fairs can seem like daunting places, especially for those who are relative newcomers. All fairs are different, but they all work on similar principles, so ahead of the London Book Fair next week I thought it might be helpful to pass on some friendly, and hopefully useful, tips.

1. Planning

Try and make as many appointments in advance as you can. People’s diaries get very booked up, so grab that slot in plenty of time. Make sure you have a schedule, and confirm every meeting before you arrive. Each half hour slots counts, so prepare exactly what you want to discuss in advance, so you don’t waste time.

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Book Fairs

Book Fairs Broadening Their Horizons

This is a guest post from Tom Chalmers, Managing Director at IPR License.

The last few years have certainly seen a rise in the importance of the children’s and YA books/ebook sector within the publishing industry. This rise in profile is further underlined by recent figures emerging from this year’s Bologna Children’s Book Fair which suggested that attendee numbers were circa 35,000, representing a 15 per cent increase from 2014.

There were also reported to be 1,200 exhibitors from 77 countries and a 10 per cent rise in the number of non-Italian visitors compared to last year. These are very encouraging figures and it’s clear that this event will be at the core of much ongoing business and is one which we are looking to work with more closely in future years.

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YA writer

On being a YA writer: Kerry Drewery interview

Head In A Book is a cycle of literature events in Hull scheduled throughout the year to maintain the momentum of the annual Humber Mouth Literature Festival. At a recent event, Stephanie Cox, met author Kerry Drewery and interviewed her about her books, her writing technique, and the categorisation of literature.

1. Please tell me a little bit about yourself and your career.

Although I’ve always made up stories in my head (even as a child) it was never something I thought I’d be able to do as a career – at school the idea of being a writer certainly was never an option. (I did learn to touch type at school though and I actually enjoy the physical act of typing, which I suppose is a good job!). I’ve had a multitude of different jobs including legal secretary, bank clerk, shop assistant, faculty clerk in a university and learnt a lot about what I don’t like doing! When my youngest son started school, I was looking at returning to work. I’d written a novel in the evenings while he was young, had sent it out to agents and got nowhere, but it had got me thinking that if I didn’t really strive for it then, then I never would. I returned to uni, got a first class honours degree in Professional Writing and wrote another novel on the course. That wasn’t taken either, but I did rewrite it into script and submitted it to a BBC writing competition which I was shortlisted for. Following the degree, and working part-time as a BookStart co-ordinator (which was a great job!) I wrote another novel (my third now), which turned into A Brighter Fear – my first to be published. The funding in my area for BookStart was taken as I was offered my publishing deal.

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