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Ways to make your book publicity even better

This is a guest post from Louise Rhind-Tutt, who is an award-winning freelance publicist specialising in traditional and digital PR campaigns for the book and publishing industries. She most recently worked for the Random House Group (UK) Ltd for six years where authors included Susan Hill, David Lodge, Richard Mabey, Sadie Jones, Caryl Phillips and Jonathan Littell. She has won several awards for her campaigns including Publicity Campaign of the Year at the British Book Industry Awards, Waterstone’s Award for Best Publicity Campaign, and The Bookseller Award for Hardback Fiction. Her current freelance clients include National Geographic Books, New Holland Publishers, Penguin Random House and several authors. www.lrtpublicity.co.uk.

What is PR, and why is it important?

There is an old saying, “Advertising is what you pay for, publicity is what you pray for.”

According to Forbes:

Advertising is paid media, public relations is earned media.  This means you convince reporters or editors to write a positive story about you or your client, your candidate, brand or issue.  It appears in the editorial section of the magazine, newspaper, TV station or website, rather than the “paid media” section where advertising messages appear.  So your story has more credibility because it was independently verified by a trusted third party, rather than purchased.

PR is important because it has more credibility, often has more impact, and it’s free.

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2015 Kim Scott Walwyn Prize opens for nominations

This year’s Kim Scott Walwyn Prize, celebrating the achievements of women in UK publishing, is now open for nominations and entries. Those looking to nominate a co-worker or other acquaintance should complete a nomination form online by 5pm on Friday 30 January, to allow said nominee time herself to complete an entry form by 5pm on Friday 20 February, alongside anyone immodest enough to skip the nomination stage and go straight to the entry form. The shortlist for this year’s prize will then be revealed in April, before the winner is announced at a ceremony on Wednesday 20 May.

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Suzanne Collier

So you think you are due a pay rise?

This is a guest post from Suzanne Collier, who is described as THE person to see if you want to get ahead in book publishing. With over 30 years’ experience of publishing, in both trade and academic, she founded bookcareers.com alongside her sales and marketing role within the business.  Fully qualified in Careers Guidance she sees private clients from Managing Director level downwards (@suzannecollier | @bookcareers).

No doubt, like many others, you’ve read the results of the bookcareers.com salary survey  and you think now is the time to go in all guns blazing and negotiate a pay rise.  Hold on, don’t go blustering in straight away and ask for more money because the ‘survey says so’. The survey figures are only part of the picture, do some research first.

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How to set up a publishing house

How to set up a publishing house: Red Button Publishing

Caroline Goldsmith and Karen Ings founded Red Button Publishing in 2012. Like many professionals working with books, the idea of running their own publishing house had always appealed to them. Red Button published their fourth novel last summer. We wanted to find out some of the challenges and lessons learned from starting up from scratch, so here’s our interview with Caroline.

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BookMachine to be media partner on single day course for authors

BookMachine will act as a media partner on a single-day course for authors to take place at Kingston University on Saturday 28 March. Is Everyone Now A Publisher? will provide an overview of ‘the publishing and writing landscape’, advice on preparing manuscripts for publication and opportunities for networking. Tickets are £115 apiece if bought before 30 January, £130 afterwards, with tickets for Kingston University staff and students available at the reduced rate of £90 throughout.

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David Harsent wins 2014 T. S. Eliot Prize for Poetry

This year’s T. S. Eliot Prize for poetry has been awarded to David Harsent for his collection Fire Songs. Published by Faber, it is Harsent’s eleventh collection to date, his fifth to be nominated for the T. S. Eliot Prize and his first to win. The poet claims a prize of £20,000 – an increase of £5,000 from the usual £15,000 in honour of the 50th anniversary of Eliot’s death (bet Sinéad Morrissey wishes she’d held off on publishing for just a few more months).

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