Join BookMachine week in 5 cities

BookMachine is back in 5 cities, with a series of events to discuss: The rise of reading on mobiles, short stories and bite-size content.

Read more and grab a ticket today!

Does the rise in mobile reading mean we need to review our publishing models? More and more young people want quick satisfaction by reading both literature and educational resources on mobile. During this fortnight of events, BookMachine have invited a range of experts to discuss.

In the mass market, there has always been a home for shorter tales. Sherlock Holmes is an excellent example of this back in the 1890s. However, you might have also heard and read about the stigma of short story writers in the literary publishing world. Does this still apply?

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Imaginative Space: The role of the faceless model on fiction book covers

There is a growing tradition in book publishing to use faceless models on book covers. Tried and tested, models whose faces are hidden are good at selling books. But what’s the psychological process behind this trend? What are the consequences of this marketing method for the reader and should we be keeping an eye on them?

Faceless models in advertising

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Janice Fosse

Writing for children: Janice Fosse interview

Janice Fosse is a children’s playwright and writer. Here Stephanie Cox interviews Janice about her love of writing, the difficulties of writing for children and her optimism in the face of a very difficult publishing market.

1. Please tell me a little bit about yourself and your career.

I have been telling stories my whole life. From organizing make-believe on the playground to circulating stories in serial format to devoted readers in high school via spiral notebooks, I mistakenly thought my love of telling stories translated into a love of performing, and for many years my educational focus was on acting, with writing stories nothing more than a diversionary hobby.

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One Big Book Launch – Winners announced

Nine of the ten places in One Big Book Launch 2015 have been announced, showcasing fantastic new titles from Walker Books, Sandstone Press, a variety of up-and-coming publishers and several self-publishing authors.

“One Big Book Launch helps talented, emerging authors get the attention they deserve. By collaborating, authors can increase their marketing efforts by tenfold, and can be part of a launch with a real sense of occasion.” Sarah Juckes, Communication Manager, CompletelyNovel

Winning authors will launch their books simultaneously at one, highly-publicised event at the Free Word Centre in Farringdon on June 3rd, 2015. One Big Book Launch aims to harness the power of collaboration across the UK publishing industry to increase discoverability and celebrate emerging authors writing on the theme of ‘Inspiring People and Places’.

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Marketing Academic Research

Marketing academic research: Kat Palmer interview

Kat Palmer is Content Marketing Executive at Emerald Group Publishing. Here Stephanie Cox interviews Kat about marketing in the publishing industry and the challenges of marketing academic research.

1. What attracted you to working for an academic publishing company?

Education has a huge, everlasting impact on our lives – whether you received a good or bad education has an influence on your career choices, development, and to certain extent happiness.

To be a part of an organisation which influence the best research for higher education students, as well as developing our knowledge and growth both economically and socially across the globe had huge appeal for me!

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