As Publisher Relations Executive (Trade / International) at The Publishers Association, Seonaid MacLeod is an expert at advising on a wide range of publishing industry issues. Ahead of ‘Transferable skills in creative industries‘ on 19th August, we asked Seonaid a few questions.
1. You work with publishers across the industry. In which areas do you think publishers are looking for skills?
Publishers are incredibly aware of the need for a diverse workforce in all aspects of the business. This diversity can be based on demographic, and it can be based on skills. Particularly in the educational sector, the skills needed to create enhanced learning materials are imperative. Beyond that, all publishers expect applicants to be at least conversant in digital skills, aware of what’s going on in the industry and beyond, and to have a real interest in the future of publishing. An English degree should no longer be seen as the only relevant qualification for the job.
The idea behind BookMachine membership is to offer you something you can dip in and out of throughout your publishing career, whether you want to expand your network, learn something new, or just have a good time.
At the launch back in April, we promised you discounts and offers from industry-related partners. So here we are with 3 new partners, offering you their services. We hope to see you all at the next event!
The initial round of nominees for this year’s Man Booker Prize has been revealed with the unveiling of the 13-strong longlist. Now, for the second year in a row, open to any author writing in English and published in the UK (as opposed to writers from the UK, Ireland, Commonwealth and Zimbabwe alone), the list has a decidedly international bent, featuring a mere three nominees from the UK and five from the USA.
Mike Shatzkin has been in publishing since 1962. Since 1979, Mike has been an independent consultant (The Idea Logical Company) with clients that have included most major publishers in the US and UK, retailers including Barnes & Noble and Borders, wholesalers including Ingram, and a host of tech startups. He has partnerships with Michael Cader in a conference business (Publishers Launch Conferences) and with Peter McCarthy in a digital marketing business (Logical Marketing Agency). You can follow him on Twitter @MikeShatzkin.
A range of useful options is available to any author as they consider their online presences. All can be useful to any author but their own website is an essential component of that. It’s an anchor and it is the only web presence the author knows s/he will always control.
An author’s objectives for a website should be to:
- Make it crystal clear to search engines who the author is and for what they are an authority.
- Give the author a platform that can be used for many things: blogging, posting parts of books or works-in-progress, and gathering email addresses.
- Give fans of the author a sensible place to link to an author’s content and biography that is not called Amazon.com.
- Collect data that is independent of any specific book’s sales that can help an author know how s/he is doing in the digital world.
In addition to a web site, which is real estate an author totally controls and is the most important tool in an author’s kit to get new followers through search, an author can do him or herself some good by going where fans could be.
This is a guest post from Jasmin Kirkbride. Jasmin is a regular blogger for BookMachine and Editorial Assistant at Periscope Books (part of Garnet Publishing). She is also a published author and you can find her on Twitter @jasminkirkbride
Collaboration is the rage at the moment, yet the misleadingly straightforward word can hide a minefield of possible pitfalls: how do you reach out to others to start collaborating? And once you’ve formed a partnership, how do you maintain your needs and vision whilst still allowing for those of others? Collaboration can be pretty scary if you haven’t tried it before and if you’ve had a bad experience, it can be even more intimidating.
So what’s the answer? According to workshop leader Jamie Catto, the key is to think bananas!