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Branding: 5 Ways to Publicize with Purpose

This is a guest blog post from Danielle Barthell. Following her completion of the Denver Publishing Institute after graduation, Danielle began interning at Writers House. While there, she realized she wanted to put her English degree and love of the written word to work at a literary agency. She worked as a full-time assistant for three years, and continues to help keep the New Leaf offices running smoothly in her role of Coordinator of Team and Client Services. Follow Danielle @debarthel

In today’s market, more and more publishers and agents are asking their authors, “What is your brand?” in terms of marketing and publicity. But what exactly does that mean, and how does branding help your career? Determining your brand gives you the chance to convey your style and career goals in just a few words, phrases, or images. It’s the perfect way to tip off your audience as to how you want to be seen in the literary realm, without giving them paragraphs of explanation. My colleagues and I at New Leaf Literary & Media, Inc. are constantly thinking about this for our authors; here are five of the important points that will hopefully help clarify this topic a bit for you.

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A publisher’s guide to APIs

This is a guest post from Emma Barnes. Emma is co-founder of General Products, and indie publisher Snowbooks. General Products is the company behind FutureBook-award-winning Bibliocloud, the web-based all-in-one publishing management system.

API is one of those acronyms you hear bandied about. “APIs”, people say, “are vital. Vital!” But if, as you fervently nod in agreement, you’re thinking of another acronym — “WTF?” — then this article is for you.

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Sam Husain to retire as CEO of Foyles

Sam Husain joined Foyles as Chief Executive back in 2007, and today it’s been announced that he will be retiring in April. Husain achieved great results in the role, with Foyles winning Bookseller of the Year in 2008, 2010, 2012 and 2013, and Children’s Bookseller of the Year in 2012. The bricks and mortar book retail market has been under tremendous challenge in recent years but, despite this, he has steered the business through five consecutive years of profitable trading.

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Something happenin’ at The London Book Fair

If you’ve been following BookMachine for a while, you’ll know there’s an annual BookMachine event at The London Book Fair each year.

Last year over 400 people signed up … it was an amazing opportunity for publishers, exhibitors, authors and tech-types to meet up in an informal environment.

This year we’ll be partnering with The London Book Fair again, and everyone who signs up to the BookMachine event will get free entry to the Fair.

For a free drink (for early-birds only), and entry to the exhibition (for all 3 days) – sign up to the BookMachine mailing list and we’ll be updating you very shortly.

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What Can I Do With This Content? [INTERVIEW]

In the digital age, what steps can publishers take to protect their online content and future-proof their businesses? The proliferation of ‘free’ digital content has dramatically affected the way in which users regard content in general and more specifically, the way in which it is used. Some have difficulty understanding what they are permitted to do with content, because terms of use are sometimes hidden, copyright is seen to be complicated and it is often far easier to ignore the rules than to try to understand them.

The Copyright Licensing Agency‘s digital copyright icon ‘What Can I Do With This Content?’,  aims to help  publishers clearly and simply communicate their copyright terms to users. We caught up with the CLA’s Marketing Manager Paul Rollins.

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Editing tips

5 Tips from the Secret World of Editing

This is a guest post by Abbie Headon. Abbie joined Summersdale Publishers in 2010. In her role as Managing and Commissioning Editor she writes, edits and commissions content across a broad range of trade non-fiction titles. Her book Poetry First Aid Kit was published by Summersdale in 2013, and her Literary First Aid Kit is due to hit the world’s bookshelves in August 2015.

Editing is one of the Dark Arts of publishing. For proofreading and copyediting, there are books and courses that explain all the quirks and twists, but editing – and by this I mean structural editing, where you take somebody’s manuscript and help them make it better – does not fit this model. For me, editing is where the magic happens. And editing has a lot in common with magic: it takes a lot of practice, and it works best when you see its effects, but not the details of how it was done.

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Is a royalty-only system the way forward for author payment?

Jasmin Kirkbride is BookMachine’s new blogger. Jasmin is the Editorial Intern at Tenebris Books. She is a freelance editor and published author.  You can find her on Twitter @jasminkirkbride.

Last year, The 2014 Digital Book World and Writer’s Digest Author Survey revealed that of the traditionally published authors who took part in the survey, 59.3% earned less than £600 per year. A report from the Authors’ Licensing & Collection Society (ACLS), What Are Words Worth Now?, furthered that average author earnings were below £11,000 per year, down almost £3,500 from the previous report in 2005. Not enough to live on and well below the minimum wage.

The debate over how we pay our authors was hot all year, and it looks not less important as we enter 2015. Clearly, many authors are not making enough money to live on, but is this because we’re paying them unfairly or because their content isn’t selling?

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