Four Top Instagram Tips for Children’s Book Marketers
The Facebook and Instagram algorithms are ever-changing, presenting a real challenge for anyone working in marketing and charged with managing social media. For publishers it…
Four secrets to Instagram success for your next Fiction campaign
Marketing books has never been more competitive nor most cost-efficient. With a plethora of social media platforms at your disposal, publishers have an opportunity to…
Five ways to create authentic thought leadership content for your next Non-Fiction campaign
According to a recent survey, reading is on the rise*. With so many societal changes over the last 12 months, people are looking for books…
Pushing the boundaries with children’s audio production
What specific squawk would the cleverest raven in the universe make if she was in the middle of Ancient Egypt, on the run, and trying…
Building an audio list: how collaboration helped us achieve our business goals
The last time Apple made a MacBook with a CD drive was in 2016. That same year, Audible reported that a record 2 billion hours…
Talking Audio (BookMachine Unplugged 2021)
What’s next for Audio? Audio publishing has seen exponential growth over the past decade. Despite the pandemic, industry news has continued to report on innovative…
Why the audio boom needs to create change in children’s audiobooks
The pandemic boom in the audio market has given publishing a renewed buzz around the format. I experienced it myself being at home with my…
Wednesday Wisdom: How to make audiobooks thrive on Spotify
Catch up with our Wednesday Wisdom Q&A with Carla Herbertson, Head of International Audio Content for digital distributor Zebralution, and Alison Larkin, Founder of award…
Wednesday Wisdom: Marketing Insights with Ingram Content Group
Catch up with the replay of the Wednesday Wisdom session with Tom Chalmers, Managing Director of Legend Times, and Peter McCarthy, Director of Consumer Insights…
Why publishers should be more data-driven
For Sales and Marketing teams in publishing, extracting information from your data is instrumental to understand how to serve your customers better. Creating a strategic…
Wednesday Wisdom: Supporting publishers with royalty management tech
Watch the recording of the Wednesday Wisdom session with David Marlin, co-founder of MetaComet® Systems. During the brief, inspiring Q&A with David, find out how…
Books are software, too
There’s a good chance that, when you think about some of the printed books in your collection, you think about more than just the story…
Reader analytics for data-smart publishing
Success in publishing can seem like a lottery. In reality, publishing success is driven by specific elements that can be optimised, if properly measured and…
Talking Tech (BookMachine Unplugged 2021)
How publishing can harness the potential of emerging tech in their business Publishing has traditionally played catch-up with emerging tech. It’s often safer to invest…
Wednesday Wisdom: Publisher websites and e-commerce with Supadu
Tune into the recording of the Wednesday Wisdom session with Sofie Samuelsson, Digital Marketing Executive at Boydell & Brewer, and Sarah Arbuthnot, Commercial & Partnerships…
