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Book publicity

Branding: 5 Ways to Publicize with Purpose

This is a guest blog post from Danielle Barthell. Following her completion of the Denver Publishing Institute after graduation, Danielle began interning at Writers House. While there, she realized she wanted to put her English degree and love of the written word to work at a literary agency. She worked as a full-time assistant for three years, and continues to help keep the New Leaf offices running smoothly in her role of Coordinator of Team and Client Services. Follow Danielle @debarthel

In today’s market, more and more publishers and agents are asking their authors, “What is your brand?” in terms of marketing and publicity. But what exactly does that mean, and how does branding help your career? Determining your brand gives you the chance to convey your style and career goals in just a few words, phrases, or images. It’s the perfect way to tip off your audience as to how you want to be seen in the literary realm, without giving them paragraphs of explanation. My colleagues and I at New Leaf Literary & Media, Inc. are constantly thinking about this for our authors; here are five of the important points that will hopefully help clarify this topic a bit for you.

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Bibliocloud

A publisher’s guide to APIs

This is a guest post from Emma Barnes. Emma is co-founder of General Products, and indie publisher Snowbooks. General Products is the company behind FutureBook-award-winning Bibliocloud, the web-based all-in-one publishing management system.

API is one of those acronyms you hear bandied about. “APIs”, people say, “are vital. Vital!” But if, as you fervently nod in agreement, you’re thinking of another acronym — “WTF?” — then this article is for you.

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Bibliocloud

A non-technical, beginners’ guide to ONIX for Books

This is a guest post from Emma Barnes and Rob Jones. Emma and Rob are co-founders of General Products Ltd, and indie publisher Snowbooks. General Products is the company behind FutureBook-award-winning Bibliocloud, the web-based all-in-one publishing management system. Here is an edited extract from The Bibliocloud Book: read more at http://bibliodocs.com/manual 

About XML

XML is one of those boring ideas that can make business run more smoothly, like ISBN numbers or barcodes. Really it’s just some general rules for how to write down information so that computers as well as people can read it – mainly computers, though. It’s not even a full set of rules; it’s just enough to help people make a start on designing their own formats for sharing information.

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Photo © Grey Trilby

Ways to make your book publicity even better

This is a guest post from Louise Rhind-Tutt, who is an award-winning freelance publicist specialising in traditional and digital PR campaigns for the book and publishing industries. She most recently worked for the Random House Group (UK) Ltd for six years where authors included Susan Hill, David Lodge, Richard Mabey, Sadie Jones, Caryl Phillips and Jonathan Littell. She has won several awards for her campaigns including Publicity Campaign of the Year at the British Book Industry Awards, Waterstone’s Award for Best Publicity Campaign, and The Bookseller Award for Hardback Fiction. Her current freelance clients include National Geographic Books, New Holland Publishers, Penguin Random House and several authors. www.lrtpublicity.co.uk.

What is PR, and why is it important?

There is an old saying, “Advertising is what you pay for, publicity is what you pray for.”

According to Forbes:

Advertising is paid media, public relations is earned media.  This means you convince reporters or editors to write a positive story about you or your client, your candidate, brand or issue.  It appears in the editorial section of the magazine, newspaper, TV station or website, rather than the “paid media” section where advertising messages appear.  So your story has more credibility because it was independently verified by a trusted third party, rather than purchased.

PR is important because it has more credibility, often has more impact, and it’s free.

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How to set up a publishing house

How to set up a publishing house: Red Button Publishing

Caroline Goldsmith and Karen Ings founded Red Button Publishing in 2012. Like many professionals working with books, the idea of running their own publishing house had always appealed to them. Red Button published their fourth novel last summer. We wanted to find out some of the challenges and lessons learned from starting up from scratch, so here’s our interview with Caroline.

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Sara Donaldson - Freelance

Top 5 tips for Freelancing in 2015

This is Sara Donaldson’ s second guest blog post. Sara is a freelance editor with an eye for a mystery. When not editing a range of projects (mostly non-fiction) she can be found with her Sherlock hat on as a professional genealogist. You can find her on Twitter @psychodwarf

In case you missed it, it’s the New Year. On the horizon are a few months of crossing out the date when you write 2014, wondering where the last year went and a barrage of people telling you how to de-tox, de-clutter and deliver your business.

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Stacie copy

How to pick the best cover image ever

This is a guest blog post from Stacie Vander Pol. Stacie is a marketing entrepreneur with nearly 10 years of dedication to self-publishing. Through her experience publishing hundreds of titles, she knows first-hand that the key to a successful book is more than great writing; it’s also great marketing. Stacie’s passion to support self-published authors was the inspiration behind her latest endeavor, CoverDesignStudio.com.

Do you know the fastest way to connect with potential readers? Your book cover image. That’s because we connect with pictures faster and more easily than we do with words, which makes images ideal for attracting instant attention. Images are so effective, you rarely see a book without one.

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Sara Donaldson - Freelance

5 tips to break the freelance famine

This is a guest blog from Sara Donaldson. Sara is a freelance editor with an eye for a mystery. When not editing a range of projects (mostly non-fiction) she can be found with her Sherlock hat on as a professional genealogist. You can find her on Twitter @psychodwarf

No matter how hard a freelancer likes to pretend that they have a full schedule – all of the time – for many freelancers there are times when there is no work coming in. It may be because a project has unexpectedly failed, it may be because work naturally comes in waves (imagine the rush to get stuff out for Christmas, then nothing in January), or it may be that there is just no work coming their way. Sometimes it’s all down to lack of marketing and ‘getting yourself out there’ but sometimes it’s just the way the cookie crumbles. Whatever the reason, at some point, even the most in demand freelancer will find themselves twiddling their thumbs and looking at a blank slot in their diary.

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Working in Publishing

Three things I learned that made working in publishing bearable

This is a guest post from Carl Pappenheim, owner of Spineless Classics about Working in Publishing

Publishing is comfortably the most glamorous and educational industry going (well, after tech support of course) but working with text can be a trial.  Whether it’s a poorly formatted lengthy terms-of-business from a bureaucratic behemoth who want to give you a license, or just a poorly transcribed manuscript that was typed up by somebody’s myopic aunty on a Wordstar electric typewriter, at some point you’re going to be tearing at your elegantly coiffed hair with frustration at all the time you’re wasting filling in missing full-stops instead of getting into an event early enough to complain about the free wine.  I personally find such misuses of my time very trying, so in a generous attempt to lessen the misery for others I present to you three things that have greatly reduced my stress of working in publishing over the past few years.

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Book Marketing

5 Steps To Marketing Your Book Now

This is a guest post about book marketing from Justine Schofield, Development Director, at Pubslush

In reality, if you’re still in the process of writing a book that you hope will one day reach a widespread audience, you’re not quite at the point where you should be marketing your book. You are, however, most certainly at the point where you should be marketing yourself as an author.

What do I mean by marketing yourself as an author? You should be building your author platform, which includes finding, engaging and building connections with your audience. Here are 5 steps that will help you do just that and, before you know it, you’ll be marketing your book to the people who actually want to read it. Sounds like a good plan, right?

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