Cover design

Book Cover Design for Self-Published Authors

It’s a popular myth that the book cover is dead , but unless bricks and mortar bookstores and online cover thumbnails disappear, that simply isn’t true. In fact, a book’s cover is an integral part of the customer’s buying process because it acts as a signpost for the book’s contents. If your book has the right cover design, genre, intended age of reader and tone can all be communicated in a split second.

Most traditionally published authors have their book covers designed for them by their publishers but self-published authors have to do it all themselves and it’s a hard task. So, here are some top tips to help all you budding book cover designers out there!

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Publishing awards

Eloise Millar of Galley Beggar Press on publishing awards

It seems to be Awards season at the minute with the Independent Publishing Awards (IPA) just finished and the Bookseller Industry Awards just around the corner. We all know the acclaim that comes from winning an award but what about the process of applying for these awards?

In this interview Emily Cook asks Eloise Millar of Galley Beggar Press for some insight after being recently shortlisted for the IPA Newcomer of the Year award.

1. Firstly, congratulations for being shortlisted for the IPA Newcomer of the Year Award! What was your initial reaction on receiving the news?

Thank you! Only one initial reaction – which was absolute delight.

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Copywriter

How to become a better copywriter

This is a guest post from Andy Maslen. Andy is a copywriter by trade and Managing Director of Sunfish, a writing agency. He is the best-selling author of Write to Sell and Persuasive Copywriting and founder of the Andy Maslen Copywriting Academy.

1. What is the main difference between digital marketing copy and digital content in general?

I think marketing copy is trying to change someone’s behaviour right now, whereas digital content is trying to change someone’s behaviour at some point in the future.

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XML

Five things they know about XML that you don’t

This is a guest post from Emily and Nic Gibson. They are both directors of Corbas Consulting Ltd and each have over 15 years’ publishing experience, mostly in editorial, print and digital production.

XML

Credit: Thinkstock/BrAt_PiKaChU

Knowledge is everything they say. To help you get ahead, here are the five things they know about XML that you don’t.

1. You are using XML every day

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SEO Tips for Publishers

5 SEO Tips for Publishers and Authors

This is a guest post by Georgiana Ghiciuc. Georgiana is lead content strategist for Beaglecat, an inbound marketing agency with clients in Austria, Germany and the US.

SEO can be life changing, when you know the rules of the game.

SEO Tips for Publishers

Source: Pixabay

 

 

 

 

 

 

 

Over the past few years, most publishers have been exposed to the idea that, unless you follow a number of SEO guidelines, Google won’t index you, people won’t read your work and you will endure eternal oblivion.

As with everything, SEO rules should be taken with a pinch of salt. Here are some basic tips to help you rank better.

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publishing permissions

How can I be better about asking for permissions?

This is a sponsored guest post from Jonathan Griffin. Jonathan is Deputy CEO of the Publishers Licensing Society.

Requesting permission to reuse content for a book – for example a quote, short extract, or a diagram – can be very frustrating.

First of all, there’s the challenge of knowing where to start – who should you be asking the permission from? What are their contact details? Who, within a rights holding organisation (such as a publishers), is the right person to contact? Then, even when you have all the right contact details, how do you know what information to supply? It’s no wonder a third of permissions requests are abandoned – it can be a very time consuming process.

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ONIX

How to create a catalogue automatically using ONIX and InDesign

This is a guest post from Emma Barnes. Emma is co-founder of General Products, and indie publisher Snowbooks. General Products is the company behind FutureBook-award-winning Bibliocloud, the web-based all-in-one publishing management system.

Did you go into publishing so that you could spend your days copying and pasting ever-changing metadata from spreadsheets, emails and databases into InDesign? You did? Great. No need to read on.

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Editorial Assistant

On Reading for an Agency

Norah Myers is known on BookMachine for her blog posts about being an Editorial Assistant. This week she is back with some advice on Reading for an Agency.

Norah studied publishing in London at City University and worked for Picador and Bloomsbury before returning to Canada. She worked for a boutique literary agency before moving to an independent publisher of fiction and nonfiction. She loves yoga, books, and endless cups of tea. @bookish_norah

Before I began my editorial job, I read manuscripts for a literary agency. I read literary fiction, historical fiction, memoir, women’s fiction, psychological thriller, young adult, and work that defied classification. I found it tremendously helpful in the work I do now as an editorial assistant (and a freelance editor). These are the top 5 things I learned when working for an agent:

1. Agents are editors, too

Agents work tirelessly with their authors to develop draft after draft of their manuscripts to make them the most polished they can be before they create book proposals and send them to publishers.

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Angloyankophile

7 Steps To Growing and Maintaining Your Blog Readership

This is a guest blog post by Jaime Tung. Jaime is the author of Angloyankophile, an upbeat take on life as an American expat in London, with a focus on food and travel. Her blog was recently shortlisted for the UK Blog Awards 2015 and she can be found tweeting at @angloyankophile.

1. Write each post as if you were writing an email to a friend.

Ever hear people say, “Just be yourself”? Or, “Write in your own voice”? But what does that actually mean? To me, it means writing each post as if I were writing an email to a friend. My favourite bloggers are those who write as if I’m the only one reading their blog – even if I’m one in 10,000. Ask a question. Invite feedback. Spark a conversation. Your readers will instantly feel more connected to you.

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Book publicity

Branding: 5 Ways to Publicize with Purpose

This is a guest blog post from Danielle Barthell. Following her completion of the Denver Publishing Institute after graduation, Danielle began interning at Writers House. While there, she realized she wanted to put her English degree and love of the written word to work at a literary agency. She worked as a full-time assistant for three years, and continues to help keep the New Leaf offices running smoothly in her role of Coordinator of Team and Client Services. Follow Danielle @debarthel

In today’s market, more and more publishers and agents are asking their authors, “What is your brand?” in terms of marketing and publicity. But what exactly does that mean, and how does branding help your career? Determining your brand gives you the chance to convey your style and career goals in just a few words, phrases, or images. It’s the perfect way to tip off your audience as to how you want to be seen in the literary realm, without giving them paragraphs of explanation. My colleagues and I at New Leaf Literary & Media, Inc. are constantly thinking about this for our authors; here are five of the important points that will hopefully help clarify this topic a bit for you.

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