BookMachine is a publishing community. We run events and we post news, views & interviews. Join us on Twitter and Facebook, or sign up to our Mailing list

ONIX

How to create a catalogue automatically using ONIX and InDesign

This is a guest post from Emma Barnes. Emma is co-founder of General Products, and indie publisher Snowbooks. General Products is the company behind FutureBook-award-winning Bibliocloud, the web-based all-in-one publishing management system.

Did you go into publishing so that you could spend your days copying and pasting ever-changing metadata from spreadsheets, emails and databases into InDesign? You did? Great. No need to read on.

Continue Reading No Comments

Reading for an Agency

On Reading for an Agency

Norah Myers is known on BookMachine for her blog posts about being an Editorial Assistant. This week she is back with some advice on Reading for an Agency.

Norah studied publishing in London at City University and worked for Picador and Bloomsbury before returning to Canada. She worked for a boutique literary agency before moving to an independent publisher of fiction and nonfiction. She loves yoga, books, and endless cups of tea. @bookish_norah

Before I began my editorial job, I read manuscripts for a literary agency. I read literary fiction, historical fiction, memoir, women’s fiction, psychological thriller, young adult, and work that defied classification. I found it tremendously helpful in the work I do now as an editorial assistant (and a freelance editor). These are the top 5 things I learned when working for an agent:

1. Agents are editors, too

Agents work tirelessly with their authors to develop draft after draft of their manuscripts to make them the most polished they can be before they create book proposals and send them to publishers.

Continue Reading No Comments

Angloyankophile

7 Steps To Growing and Maintaining Your Blog Readership

This is a guest blog post by Jaime Tung. Jaime is the author of Angloyankophile, an upbeat take on life as an American expat in London, with a focus on food and travel. Her blog was recently shortlisted for the UK Blog Awards 2015 and she can be found tweeting at @angloyankophile.

1. Write each post as if you were writing an email to a friend.

Ever hear people say, “Just be yourself”? Or, “Write in your own voice”? But what does that actually mean? To me, it means writing each post as if I were writing an email to a friend. My favourite bloggers are those who write as if I’m the only one reading their blog – even if I’m one in 10,000. Ask a question. Invite feedback. Spark a conversation. Your readers will instantly feel more connected to you.

Continue Reading No Comments

Book publicity

Branding: 5 Ways to Publicize with Purpose

This is a guest blog post from Danielle Barthell. Following her completion of the Denver Publishing Institute after graduation, Danielle began interning at Writers House. While there, she realized she wanted to put her English degree and love of the written word to work at a literary agency. She worked as a full-time assistant for three years, and continues to help keep the New Leaf offices running smoothly in her role of Coordinator of Team and Client Services. Follow Danielle @debarthel

In today’s market, more and more publishers and agents are asking their authors, “What is your brand?” in terms of marketing and publicity. But what exactly does that mean, and how does branding help your career? Determining your brand gives you the chance to convey your style and career goals in just a few words, phrases, or images. It’s the perfect way to tip off your audience as to how you want to be seen in the literary realm, without giving them paragraphs of explanation. My colleagues and I at New Leaf Literary & Media, Inc. are constantly thinking about this for our authors; here are five of the important points that will hopefully help clarify this topic a bit for you.

Continue Reading No Comments

ONIX

A publisher’s guide to APIs

This is a guest post from Emma Barnes. Emma is co-founder of General Products, and indie publisher Snowbooks. General Products is the company behind FutureBook-award-winning Bibliocloud, the web-based all-in-one publishing management system.

API is one of those acronyms you hear bandied about. “APIs”, people say, “are vital. Vital!” But if, as you fervently nod in agreement, you’re thinking of another acronym — “WTF?” — then this article is for you.

Continue Reading 2 Comments

ONIX

A non-technical, beginners’ guide to ONIX for Books

This is a guest post from Emma Barnes and Rob Jones. Emma and Rob are co-founders of General Products Ltd, and indie publisher Snowbooks. General Products is the company behind FutureBook-award-winning Bibliocloud, the web-based all-in-one publishing management system. Here is an edited extract from The Bibliocloud Book: read more at http://bibliodocs.com/manual 

About XML

XML is one of those boring ideas that can make business run more smoothly, like ISBN numbers or barcodes. Really it’s just some general rules for how to write down information so that computers as well as people can read it – mainly computers, though. It’s not even a full set of rules; it’s just enough to help people make a start on designing their own formats for sharing information.

Continue Reading 1 Comment

Photo © Grey Trilby

Ways to make your book publicity even better

This is a guest post from Louise Rhind-Tutt, who is an award-winning freelance publicist specialising in traditional and digital PR campaigns for the book and publishing industries. She most recently worked for the Random House Group (UK) Ltd for six years where authors included Susan Hill, David Lodge, Richard Mabey, Sadie Jones, Caryl Phillips and Jonathan Littell. She has won several awards for her campaigns including Publicity Campaign of the Year at the British Book Industry Awards, Waterstone’s Award for Best Publicity Campaign, and The Bookseller Award for Hardback Fiction. Her current freelance clients include National Geographic Books, New Holland Publishers, Penguin Random House and several authors. www.lrtpublicity.co.uk.

What is PR, and why is it important?

There is an old saying, “Advertising is what you pay for, publicity is what you pray for.”

According to Forbes:

Advertising is paid media, public relations is earned media.  This means you convince reporters or editors to write a positive story about you or your client, your candidate, brand or issue.  It appears in the editorial section of the magazine, newspaper, TV station or website, rather than the “paid media” section where advertising messages appear.  So your story has more credibility because it was independently verified by a trusted third party, rather than purchased.

PR is important because it has more credibility, often has more impact, and it’s free.

Continue Reading No Comments

How to set up a publishing house

How to set up a publishing house: Red Button Publishing

Caroline Goldsmith and Karen Ings founded Red Button Publishing in 2012. Like many professionals working with books, the idea of running their own publishing house had always appealed to them. Red Button published their fourth novel last summer. We wanted to find out some of the challenges and lessons learned from starting up from scratch, so here’s our interview with Caroline.

Continue Reading 1 Comment

Sara Donaldson - Freelance

Top 5 tips for Freelancing in 2015

This is Sara Donaldson’ s second guest blog post. Sara is a freelance editor with an eye for a mystery. When not editing a range of projects (mostly non-fiction) she can be found with her Sherlock hat on as a professional genealogist. You can find her on Twitter @psychodwarf

In case you missed it, it’s the New Year. On the horizon are a few months of crossing out the date when you write 2014, wondering where the last year went and a barrage of people telling you how to de-tox, de-clutter and deliver your business.

Continue Reading 1 Comment

Stacie copy

How to pick the best cover image ever

This is a guest blog post from Stacie Vander Pol. Stacie is a marketing entrepreneur with nearly 10 years of dedication to self-publishing. Through her experience publishing hundreds of titles, she knows first-hand that the key to a successful book is more than great writing; it’s also great marketing. Stacie’s passion to support self-published authors was the inspiration behind her latest endeavor, CoverDesignStudio.com.

Do you know the fastest way to connect with potential readers? Your book cover image. That’s because we connect with pictures faster and more easily than we do with words, which makes images ideal for attracting instant attention. Images are so effective, you rarely see a book without one.

Continue Reading No Comments

Get BookMachine in your inbox