How to network when you’re naturally shy
Networking is crucial in business. But what happens when you’re shy or feel overwhelmed at big events with new people? Stephanie Cox shares some valuable…
Strategy
Publishing and Positioning: What thought leadership means for authors
My mum received a Christmas card from an old friend a few years back with a brief update on family news, including this plaintive summary:…
Here’s how to turn book samples into a powerful B2C tool
Book samples are one of the most under-utilized tools in a publisher or author’s marketing arsenal. Most consumers will not buy a book without at least…
The author platform: Why it matters for publishers
Adrian Zackheim, founder of Portfolio, Penguin’s prestigious business book list, knows a thing or two about acquiring and marketing business books. So when I spoke…
Brand building for publishers: It may not be what you think
Publishers spend a lot of time talking about building their brands, but most of us know in our heart of hearts that – for most…
Which digital book format has the most growth potential?
The answer might surprise you… Amazon’s Kindle format dominates the ebook market today and it’s easy to assume that will remain the case going forward.…
JVs and affiliates – better together
It’s a fact of life – of my life certainly, and I’m pretty sure yours too – that you can’t do everything on your own.…
Building the book in public
For most publishers, the finished book is not just the main unit of currency but the single external output from the publishing process. Galleys or…
Interview with genre fiction crowdfunder Simon Spanton
Unbound recently hired Simon Spanton to help develop their genre fiction list. Norah Myers interviews Simon to find out why genre fiction is a good…
It seems that there’s not a publishing skills shortage at all
Peter McKay is Chief Executive of the Publishing Training Centre. He joined the PTC in 2011 after 34 years in educational, scholarly and professional publishing.…
Draw me a picture: Why books are becoming more visual
When your satnav tells you your journey will take 58 minutes, are you one of those people who immediately things to themselves: ‘I bet I…
5 lessons from a publishing life
Andrew Hayward is MD of Ether Books, and has previously worked at The Lutterworth Press, Penguin, Pearson, Constable & Robinson and Summersdale Publishers. About eighteen…
Roundup of the Westminster Media Forum Keynote Seminar
Abbie Headon is Commissioning and Digital Development Editor at Summersdale Publishers, and a BookMachine Board Member (representing the Editorial Channel). I was lucky enough last week to…
Ditch your resolutions
January 17th is a day that divides the world into two groups: people who accomplish their New Year’s Resolutions and people who don’t. It’s National Ditch Your…
The Productive Publisher: Tips for getting things done, so you spend time doing what you love
It’s no secret I’m a productivity freak. A friend recently drew a cartoon birthday card of me as Little Miss Just Get It Done and…
