This week on the site, our Monday column argued that sometimes Your Innovation Ain’t All That. We then saw The elderly get techy with iPads, and Thomas Pynchon’s back catalogue digitised at last, while dreaming up puns as Publishing goes to the dogs in early Christmas slate announcements (barking up the wrong tree?).

Our big news was the announcement of BookMachine Oxford (hosted by Osprey Group). We hope to see all you Oxford folks there on 28th June.

Elsewhere on the web, there’s lots going on for you self-publishing types out there: are you Not writing? There’s an app for that: Write or Die. There’s More on the economics of the self-published book, some reading on Booktango and the Future of DIY E-book Publishing and there’s the suggestion that Amazon’s markup of digital delivery to indie authors is ~129,000%.

Are you an editor? This week The Guardian has been big on The importance of good editing, and what do you think, Should Editors Get Credited in Books?

Meanwhile, here’s Jane Friedman on marketing and building an author platform and the Anatomy of Book Discovery: A Case Study.

These posts look at How ‘Fifty Shades’ Is Changing the Face of Publishing and Why the ebook you want isn’t for sale in your country.

And, to wrap up this week, here’s a Summer Reading List 2012: 10 Essential Books for Cognitive Sunshine.