Later today, the winner of this year’s Women’s Prize For Fiction will be announced as either Hilary Mantel, Barbara Kingsolver, Kate Atkinson, A.M. Homes, Zadie Smith or Maria Semple. Yesterday, however, it was revealed that the prize’s name – which, until last year, was more commonly given as the Orange Prize for Fiction after its corporate sponsor, a sponsor which no longer exists as a separate entity in the UK – will be changing yet again, thanks to a new three year sponsorship deal with Baileys. There now follows a pause, the better for you to get all the Mighty Boosh quotations out of your system, person from 2006 who is somehow reading this.

The Diageo-owned liqueur was, The Independent reports, picked from ‘close to 25 backers’, because 25 is such a massive number that we couldn’t possibly comprehend the exact figure with our puny ape brains so ‘close to’ is good enough. You know, the way it goes million, billion, trillion, all the way up past centillion, then eventually hits 25. Anyway, Kate Mosse, who chairs the board of the prize, said that the drinks company ‘impressed not only by the scale of their ambition, but also their passion for celebrating outstanding fiction by women’. Again, there now follows a pause, the better for you to get all those easy, easy jokes out of your system, person familiar with UK town centres on Friday nights.

The deal takes effect starting with next year’s prize, meaning that whoever wins today’s proceedings will take receipt of a rarity: A Women’s Prize for Fiction trophy that hasn’t been made to double as advertising for one particular company that all the winner’s friends and family will now feel more kindly towards when they see it nestled on the mantlepiece between the vase of flowers and the hand-me-down china from Gran. There now follows a pause, the better for you to make all the ‘more like Hilary Mantel-piece!’ puns you want, person who has been paying attention for the past year.