How to get the most out of commissioned images
- Before commissioning artwork or photography, work with the designer to finalise the page design, using ‘holding’ images. Consult them on recommendations for illustrators/photographers as the right artist can make all the difference to the feel of the book.
- The designer will supply a brief for the images, comprising a selection of layouts showing how images will be used and their measurements. As well as full page or double-page spread, book formats may use a variety of sizes that break down to half-page, third-page etc.
- If type wraps around an image, an illustrator will appreciate a rough layout as a guide and photographers often use a designer’s layout as a camera back for extra accuracy. Equally a double-page spread visual can show the artist where to avoid loss of image at the gutter. The final result is far cleaner than post-shoot retouching.
- Ask the designer to attend the shoot; they know about consistency of lighting and will keep an eye on layout and props.