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    • About
    • Explore
      • BookMachine App
      • BookMachine Blog
        • Audio
        • Business
        • Design
        • Editorial
        • Marketing and Publicity
        • Production & Operations
        • Tech
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    Branding

    Wednesday Wisdom: Why brand matters in publishing

    Catch up with our interview with Nicky Borowiec, Freelance Graphic Designer and Brand Creative. During our discussion, discover the importance of bra…
    BookMachine Staff May 4, 2022
    Blog header showing a woman writing a note in front of a MacBook

    Diversity in Action: Interview with Leonie Annor-Owiredu

    Following our interview with Jaheed Hussain, which sprang from a recent article in DesignWeek, entitled â€˜Can the design industry’s diversity problem be fixed?’, we approached Leonie…

    Leonie Annor-Owiredu December 4, 2020
    Successful book design

    A recipe for successful book design

    Nada Backovic is an award-winning book designer, graphic designer and illustrator with more than 20 years’ experience working with major publishers and self-publishers in Australia and the…

    Nada Backovic February 20, 2018
    Campaigns Assistant

    Junior Designer [JOB POSTING]

    Quintet Publishing, part of The Quarto Group, is looking for a Junior Designer to join our busy team based in Brighton. The Quarto Group is…

    BookMachine January 17, 2018

    Logo Design (part 1): Why designing a logo isn’t just a question of drawing something pretty

    A lot of start-up companies worry about how much a professional business logo will cost, so they ask a friend who is good at art…

    Gwyneth Box November 13, 2017

    Getting on the brand wagon

    When you decide to buy a product based on name rather than on price or other factors, when a product or company name becomes so familiar that…

    Gwyneth Box August 22, 2017

    Brand: A key tool in your marketing strategy

    Whatever the format or platform you use, every time your business communicates, you have an opportunity to strengthen your brand. Each communication is also an…

    Gwyneth Box August 9, 2017

    Brand building for publishers: It may not be what you think

    Publishers spend a lot of time talking about building their brands, but most of us know in our heart of hearts that – for most…

    Alison Jones March 8, 2017
    2 Comments

    Marketing vs Design: Photo/Twitter blog

    If you work in book marketing, your focus is on running campaigns to sell more books. If you are a designer you know that no…

    Sam Perkins November 6, 2016
    series

    Series redesign: Building on a Quite Interesting brand

    Like the various stakeholders in a brand, designers are custodians. We’re tasked with giving it the right face, and every so often giving it a…

    Mark Ecob May 8, 2016
    1 Comment
    Getty Images

    The power of colour for your brand

    MAKE COLOR WORK FOR YOU Webinar date | June 25, 3:00 pm BST Join Rebecca Swift and Laurie Pressman as they take a look into…

    BookMachine Staff June 19, 2015
    Self-employed in publishing

    WYSIWYG: The growing importance of visual branding

    Having a recognizable iconography associated with a brand has always been a crucial marketing techniques to draw in consumers. Yet, in a world where we…

    Jasmin Kirkbride May 18, 2015

    Two more Terry Pratchett novels set for posthumous publication

    When Terry Pratchett died last week at the age of 66, he left behind a body of work that includes 40 novels set in his…

    Chris Ward March 18, 2015
    2 Comments

    Design

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    Wednesday Wisdom: Why brand matters in publishing
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