Expanding CLA’s Education Platform

BookMachine Creative Agency has been working with the Education Platform since January 2022, helping to bring the Platform to a wider teacher audience in the UK through a combination of paid and organic marketing strategies.

405K

Facebook Impressions

6,475

Twitter Link Clicks

+52.8%

Social Media Audience Growth

5.7%

Engagement Rate

We hired BookMachine to set up new social media channels, and attract teachers across the UK to the Education Platform. In a relatively short time, we’ve tripled our reach and seen an increase in registrations as a result. We would highly recommend working with BookMachine.”

Eela Devani, Chief Product & Data Officer, CLA

During the project, the BookMachine Creative Agency team:

  • Performed social media and SEO audits
  • Created an extensive marketing plan outlining market research, target demographics, and paid and organic strategies
  • Set up and monitored paid advertising across Facebook and Twitter 
  • Created fortnightly social media content across Facebook, Twitter, LinkedIn and Instagram 
  • Created video content to be used on website and across social media 
  • Created a new landing page to drive further conversions
  • Completed weekly reports with updates and recommendations for the client to review

“I began working on the Education Platform’s organic socials in January 2022, and since then have enjoyed working with the team to showcase the brilliant selection of books and resources available for teachers on the Platform.”

Emily Cameron, Digital Marketing Executive

Do you want to make an impact with teachers?