Managing Mirror Books’ front list
At the beginning of this year, BookMachine Creative Agency worked with Mirror Books to promote a variety of titles in their front list, including I’m the Yorkshire Ripper and Everyday Ways to Save our Planet. From managing Amazon A+ content and advertising, to paid and organic social media, the team at BookMachine enjoyed working alongside Mirror Books to optimise their marketing strategies.
7
titles
parents reached
1.59 million
Twitter views
73K
Facebook link clicks
Doubled
Organic page visits
parents reached
1.9 million
Amazon impressions
“BookMachine were brilliant, the team were full of ideas, experience and wisdom. We learned a lot from seeing the experts in action and really value everything they did in promoting some of our titles at Mirror Books. We hope to work with them again as we know it’ll help our social media activity and engagement.”
– Claire Brown, Marketing & Communications Manager
During the project, the BookMachine Creative Agency team:
- Researched and created extensive marketing plans for each title, covering paid, organic and Amazon marketing
- Set up and monitored paid advertising across Facebook, Twitter and Amazon
- Scheduled weekly organic content across Facebook, Twitter and Instagram
- Liaised with Mirror Book’s in-house designer to create strong creatives
- Created eye-catching Amazon A+ pages for each title and optimised Amazon product pages
- Organised mail-outs to relevant book bloggers for each title
- Completed weekly reports with updates and recommendations for the client to review
“Working with Mirror Books on a selection of their frontlist titles at the start of the year was fantastic. I really enjoyed collaborating with the team at Mirror Books to generate ideas and get the most out of their diverse range of titles.”
– Emily Cameron, Digital Marketing Executive
Do you want to make an impact with your front list?
