How to get better accessibility from InDesign
[Sponsored post by our 2022 partner Circular Software] Ken Jones of Circular Software offers information and good news for InDesign users struggling to make accessible ebooks. Adobe InDesign…
Influencer campaigns within education: how it works and how to do it
We know that working with influencers isn’t new, but the kind of influencer marketing we engage with our clients on is a hybrid of the…
Uncharted territory: how Bloodhound Books expanded into new genres
Bloodhound Books is best known as an independent specialist publisher of commercial crime fiction and psychological thrillers. Our co-founders Betsy and Fred have a passion…
Four things royalty software companies won’t tell you
When publishers take on new software like royalty management systems, it’s vital to get a full understanding of every aspect. But most companies tend to…
Behind the scenes at BookMachine: interview with co-founder Gavin Summers
There are a lot of new members in the BookMachine team – can you talk us through some of the changes, and how BookMachine is…
Audiobook marketing can start during creation: here’s how!
Audiobooks are a rapidly growing market. In fact, the APA (Audiobook Publishers Association) released data earlier this year saying revenue grew 25% to $1.6B, marking…
We are growing! New team members join BookMachine, as digital marketing goes from strength to strength
In September we often think about fresh beginnings and new plans, and we’re delighted to announce an expansion of the BookMachine team, helping us to…
Make yourself heard: how to market and promote audiobooks effectively
Audiobooks are one the fastest-growing divisions in the publishing industry. This will likely keep increasing as more booklovers move towards digital platforms. Though audiobooks are…
How to get into the room: qualifying as an audiobook narrator
To get into a competition, you have to qualify. Take the example of a track meet – a 50-yard dash in front of an audience,…
Keep your eyes on the prize
Book prizes have been receiving lots of scrutiny recently, with high-profile prizes such as the Costa Book Awards losing sponsorship and having to cease or…
Wednesday Wisdom: Finding success in the audio market
Catch up with the replay of our Q&A with Rebecca Souster, Head of English Language Content, and Mia Lioni, Junior Audiobook Manager, at Zebralution. During…
Upskilling tips for digital production
This week we are very glad to present a guest blog from our friends at The Publishing Post packed with tips on how team members…
Creating a marketing strategy with impact: the award-winning Open Water campaign
At the 2022 British Book Awards, Alexia Thomaidis and Zoe Coxon of Penguin General took the crown for Marketing Strategy of the Year, for their…
Wednesday Wisdom: The PAAG’s new accessibility charter
Tune into our Q&A with Stacy Scott, Chair of the Accessibility Action Group for the Publishers Association and Accessibility Manager for Taylor & Francis, and…
Two pairs of eyes: why do we edit and when do we stop?
What we need to share with people outside publishing Why do we edit? Twice recently I have been surprised by the disgruntled reaction of my…
