Audiobook marketing can start during creation: here’s how!
Audiobooks are a rapidly growing market. In fact, the APA (Audiobook Publishers Association) released data earlier this year saying revenue grew 25% to $1.6B, marking…
We are growing! New team members join BookMachine, as digital marketing goes from strength to strength
In September we often think about fresh beginnings and new plans, and we’re delighted to announce an expansion of the BookMachine team, helping us to…
Make yourself heard: how to market and promote audiobooks effectively
Audiobooks are one the fastest-growing divisions in the publishing industry. This will likely keep increasing as more booklovers move towards digital platforms. Though audiobooks are…
How to get into the room: qualifying as an audiobook narrator
To get into a competition, you have to qualify. Take the example of a track meet – a 50-yard dash in front of an audience,…
Keep your eyes on the prize
Book prizes have been receiving lots of scrutiny recently, with high-profile prizes such as the Costa Book Awards losing sponsorship and having to cease or…
Wednesday Wisdom: Finding success in the audio market
Catch up with the replay of our Q&A with Rebecca Souster, Head of English Language Content, and Mia Lioni, Junior Audiobook Manager, at Zebralution. During…
Upskilling tips for digital production
This week we are very glad to present a guest blog from our friends at The Publishing Post packed with tips on how team members…
Creating a marketing strategy with impact: the award-winning Open Water campaign
At the 2022 British Book Awards, Alexia Thomaidis and Zoe Coxon of Penguin General took the crown for Marketing Strategy of the Year, for their…
Wednesday Wisdom: The PAAG’s new accessibility charter
Tune into our Q&A with Stacy Scott, Chair of the Accessibility Action Group for the Publishers Association and Accessibility Manager for Taylor & Francis, and…
Two pairs of eyes: why do we edit and when do we stop?
What we need to share with people outside publishing Why do we edit? Twice recently I have been surprised by the disgruntled reaction of my…
The ultimate guide to ebook accessibility: how to design and build accessible ebooks
If you’re reading this guide, chances are that you’ve heard of accessibility and are wondering how it applies to ebooks. Or perhaps you’re an author…
Mirror Books Front List
Organic search traffic doubled and 1.9 million Amazon impressions were generated through this campaign to promote seven titles across the Mirror Books…
Talking Audio (BookMachine Unplugged Online 2022)
Can anything become an audiobook? Innovation, consumer insight and the future of audio publishing Catch up with the recording of BookMachine Unplugged: Talking Audio 2022!…
Wednesday Wisdom: Design and illustration to create a buzz
Watch the replay of our Q&A with Sophie O’Rourke, Managing Director at emc design, and Christina Bagshaw, Project Manager at Beehive Illustration. In our chat…
Meeting sustainability goals: how digital tools can make publishing greener
Book people believe in the potential of books to make the world a better place and, at Edelweiss, we are definitely book people. We are…
