In September we often think about fresh beginnings and new plans, and we’re delighted to announce an expansion of the BookMachine team, helping us to grow our provision of digital marketing expertise across the industry.
As many of our members will know – especially those of you who have been with us from the start! – BookMachine was originally established in 2010 as a community offering training, events and networking opportunities for publishing professionals. Then in 2017 we launched the BookMachine Creative Agency to focus on digital marketing services and product development, and we’re pleased to say it has been a huge success.
Since the pandemic, BookMachine has quadrupled its revenue, and that has allowed us to bring new people into the team. We are excited to welcome three new Digital Marketing Strategists, Gemma Rostill (Penguin Random House Children’s, Hachette Children’s, Chicken House), Louise Dickens (FMcM and Kogan Page) and Olivia Tanner (Hodder Education, Rising Stars). With their in-depth experience across a variety of publishing, they offer a unique cross-section of expertise.
We also have two new Digital Marketing Executives joining the BookMachine crew, Emily Cameron (BOOMM Marketing) and Niamh Wallace, who will be supporting project and campaign work. They’ll bring their own specific knowledge of social media as both marketers and bookish content creators in their own right on Instagram and TikTok.
On top of all this, our brilliant Events & Client Director, Suzanne Kavanagh, who you all know as the unflappable MC of our BookMachine Unplugged events, has been newly appointed to the board.
We’re proud of our track record as a one-stop-shop for marketing and digital expertise, and we have worked with a huge range of clients to date, including BESA, Canongate Books, Cambridge University Press, CLA, DK, HarperCollins, Head of Zeus, Icon Books, Mirror Books, Oxford University Press, Rebellion Publishing, Thames & Hudson and Usborne Books. We’re now looking forward to a busy autumn and we are excited to do even more in 2023.
Our Director and Co-Founder, Laura Summers, gave an insight into why the BookMachine Creative Agency is well placed to meet publishing clients’ needs: ‘We’re finding that uncertainties in the current financial climate allow us to provide excellent value to our clients. The combined knowledge and expertise across our team gives a unique perspective to solving clients’ problems and creating outstanding campaigns.’
As autumn begins, we can’t wait to connect with you all again, whether it’s at our next BookMachine Unplugged event, a Wednesday Wisdom session, a Meet and Mingle Online event or an in-person Publishers’ Walk & Talk. We hope your September is packed with exciting new plans too, and we look forward to seeing you all again soon!