Category: Events

Claire Ormsby-Potter

Event report: BookMachine Unplugged 2019 – Talking Marcomms

Creativity is key to a great marketing campaign, and when funds are limited it’s vital to come up with innovative ways to maximise your money. On 3rd July, BookMachine assembled a panel of amazing publicity and marketing experts to discuss their experience of working with smaller budgets and creating incredible and effective campaigns. Julia Garvey is an independent marketer working within publishing and EdTech, Mindy Gibbins-Klein is the co-founder of Panoma Press, Lauren Ace is the Brand Director for Little Tiger and Stripes Books, and Amy Winchester is Head of Publicity at Unbound.

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Freelance Book Publicist

BookMachine Works welcomes leading publicist to the team

Since launching at The London Book Fair 2017, BookMachine Works – the marketing and events agency arm of BookMachine has worked on a wide range of successful campaigns and events with publishers large and small.

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Concept, Creation, Marketing – why we all need a good brief [EVENT NOTES]

It’s ironic that an event all about a good quality design brief started with me totally failing to pay attention to my own brief for the evening: after a long Tube journey, I rocked up at The Library, ready for BookMachine fun, only to discover everyone else had gone to The Driver at King’s Cross. So I arrived… a little late.

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BookMachine events

A note about BookMachine events

Over the past fortnight BookMachine have announced their two latest projects – both are publishing events, which will take place in London. They have been designed to attract people from across the trade, those who are looking to meet interesting people whilst learning something new.

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Challenges facing scholarly publishing

Challenges facing scholarly publishing [Charlie Rapple Interview]

Ahead of this Thursday’s event in Oxford, Scholarly Publishing: Crossing the Rubicon, we interview Charlie Rapple about changes facing scholarly publishing. Charlie is Sales & Marketing Director and Co-founder of Kudos, a web-based service that helps researchers and their institutions and funders maximise the visibility and impact of their published articles. 

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Consent or coercion

Consent or Coercion – shape your fate in an age of change [REPORT]

Yesterday evening, members and friends of BookMachine and Unite gathered at St Bride Foundation for a panel discussion on the subject of change. There’s perhaps no better place to think about how the publishing industry has changed over the years than this historic building, tucked away just off Fleet Street, the former heart of the London newspaper industry – and no sign that the process of change that silenced the Fleet Street printing presses is likely to stop soon, if ever.

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publishing changes

How to shape your fate as the publishing industry changes

The publishing industry has faced many changes over the years, none bigger perhaps than the digital boom. We’ve seen numerous publishing departments restructured, as companies shift to digital. In 2016 Pearson Education, once the largest publisher in the world, announced it would reduce its workforce by 10% by the end of 2017.

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Interview with Holger Volland, Vice President Business Development at Frankfurter Buchmesse and founder of THE ARTS+

Last year, THE ARTS+ was launched as a new meeting place for the cultural and creative industries. This year it is back – and will run parallel to Frankfurt Book Fair from 11 till 15 October. In the run up to the big event BookMachine and THE ARTS+ are organising an event in London. In our third interview with the team, we speak to the founder, Holger Volland.

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The Future Looks Bright, The Future Looks Collaborative

In a packed event at The Library Club on Tuesday, John Bond of whitefox – a publishing agency celebrating its fifth birthday this spring – introduced a panel of experts to explore the theme of creative collaboration in publishing.

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World Book Day

World Book Day Director joins BookMachine event line-up

A new speaker has just been announced for How technology can make reading fun. Kirsten Grant will join Matt Deegan, Louie Stowell and Sven Huber in London on 17th May. Each will each be looking at different ways to engage young people online to make reading fun. There will be plenty of time for questions too.

For the past six years Kirsten, has been Director of World Book Day, the biggest trade-wide celebration of children’s books and reading in the UK and Ireland, that works closely with schools, bookshops and libraries to encourage children of all ages to read for pleasure. 

This event is aimed at educational publishers, children’s publishers, teachers, YA bloggers, librarians and anyone else interested in how we can keep reading alive!

Thanks to The Salariya Book Company and Fiction Express for supporting this event.

Read about the event and book tickets via this link: https://bookmachine.org/event/technology-can-make-reading-fun/

Introducing The Riff Raff: A new writers’ community

Amy Baker is a freelance writer and the author of travel humour memoir, “Miss-Adventures: A Tale of Ignoring Life Advice While Backpacking Around South America”. She has just co-founded The Riff Raff – a writers’ community that champions debut authors and supports those hoping to one day be published themselves. 

When working on your first book, so much is up in the air. You’re in a constant state of worrying and wondering – are all these hours, drafts and moments of despair going to be worth it? Will you ever get that deal? How do you even get a deal anyway – do they exist, or are they something that only happens to other people? Will you ever leave the house again?

It’s a lonely time – you’re in your own head and your own imagination so much that it can become more familiar to you than the outside world.

In a bid to keep myself motivated while writing my first book, I’d go and see my favourite authors speak – and while it would interest me, I’d often leave dejected. The gaping disparity between where these superstars were in their careers, and where I was at was a major bummer to me as an aspiring writer. After all – these authors were selling out the Royal Festival Hall…I was returning home to put on my tracksuit bottoms, and to cry into a tub of peanut butter. What I wanted (and needed) was to hear from debut authors – those who’d only just retired the tracksuit bottoms and dessert-spoon. Those who’d only just progressed to ‘published author’ status, and could therefore remember what it was like being in the trenches.

When I’d given up clean clothes completely, and would spend indeterminate periods of time staring forlornly out of windows just to catch a glimpse of other human beings, I put a distress call out asking whether anyone knew any writers I could befriend. Someone heeded my call, I was introduced to Rosy Edwards, author of the hilarious Confessions of a Tinderella and we drank three bottles of wine on a Tuesday evening because it seemed fitting given we’d finally found each other.

Over the months that followed, Rosy and I came up with an idea – The Riff Raff – a writers’ community specifically designed to champion the work of debut authors and to offer support, advice and discussion surrounding the process of getting a first book published. We want to lure people out of their writing caves and bring them together in one spot, to hear from debut authors, with a book out that month. At each event our five authors will introduce themselves and their work before reading their favourite extract to the audience, who will then get the chance to quiz them on their journey and processes. There will also be ample mingling time during the break, and after the event where attendees can chat to the authors and snap up signed copies of the books.

By bringing together debut authors and aspiring writers in a cosy room once a month, The Riff Raff will eliminate that feeling of being on the outside with no chance of gaining access to the golden palace that is the publishing industry. We’re here to offer you encouragement and inspiration by showing the hopeful that getting published is attainable.

The Riff Raff’s first event is taking place on May 11th at the Effra Social in Brixton. You can snap up your tickets here, or find them on Facebook here.

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