Need to perfect your approach to working with book influencers? Not sure whether you need to team up with a Booktoker or a Bookstagrammer? 

Tune in live on Wednesday 13th October from 7–8:30pm BST for a two-part virtual event which will allow you to tap into the latest trends to steer your strategies and inform your marketing decisions, and understand how to effectively collaborate with influencers working in the book community space in 2021 and beyond.

Here’s how the event will work:

7:00pm BST | Part 1, watch live on YouTube: Event chair Natasha Onwuemezi, freelance journalist, editor and associate editor at The Bookseller, will be interviewing four top fiction and non-fiction book publishing influencers from across Instagram, TikTok, YouTube and Twitter to help you unlock the secrets to a successful influencer book campaign.

7:30pm BST | Breakout Session: In a new tab, switch over to virtual networking platform Wonder to chat and ask questions to our influencer panellists from Part 1, share your thoughts and make connections with other attendees. We’ll send you the link to join this session during the event.

7:45pm BST | Part 2, back to the YouTube link: Hear from the publishers who created innovative marketing and publicity campaigns, where they collaborated with influencers to boost their reach. There will also be the opportunity to ask your own burning questions towards the end. We’ll be joined by marketing pros from Simon & Schuster and HarperCollins – delving in to the campaigns for Lisa Taddeo’s Three Women and Hilary Mantel’s The Mirror & the Light.

8:30pm BST | Session ends.

You can find out more about the speakers for each section of the event below.

Throughout the session, pick up tips for:

• What not to say to a book influencer
• How book influencers can help you
• When you should contact influencers about your campaign
• How do influencers work in collaboration with other influencers
• Influencers vs Traditional media – can everyone live together in harmony? 
• What’s next for the future of the book influencer

Who should attend?

• Marketing and publicity professionals who need to improve upon their approach or build their first influencer campaigns
• Commissioning editors and publishers who work closely with authors 
• Anyone in book publishing who wants to uncover the secrets to successful influencer marketing

Ticket information

This virtual event is free for anyone to tune into. Please register to join us using the ticket options above. Everyone who signs up to the event will also get access to the recording, which will be available shortly afterwards.

The interview segments will be broadcast live via a private YouTube link that we will email to all ticket holders ahead of the event. We will also share the Wonder link you can use to join the breakout session, all within your internet browser.

Meet the speakers – Part 1

Kevin – Irish Reader

Hi I’m Kevin, a content creator making videos surrounding books on my YouTube channel – Irish Reader. Over my seven years on the platform, I’ve garnered a close knit community to share my reactions and opinions on books with. I’m excited to share my views on publisher relationships and the impact the online book community can have on publishing. I am also excited to hear from my fellow panelists on their experiences within the community.

Follow Kevin on Twitter @irishreader_

Jules Swain – @julesbuddle

My name is Jules and I’m a Paramedic in West Yorkshire. As well as exercise, my main hobby is reading, and I’ve been reviewing and shouting about books on Twitter for the last few years. I’m excited about the event as it’s, firstly, a way of me sharing my journey to book reviewing, which is a little different to some as I don’t have a blog. Secondly, I’m looking forward to meeting other book bloggers & reviewers and learning about their journeys too. Also, interested to hear from BookTok-ers as I’m fearful of that at that moment. I already spend half of my life on Twitter!

David White – @nonfiction_reads

David White has been a lifelong reader with a passion for non-fiction books. Memoirs, history, politics, science and biographies are all of interest. In 2017, David was fascinated by the use of #Bookstagram as a community of readers. He then started @nonfiction__reads on Instagram as a way of sharing book reviews, meeting others with similar reading tastes, and getting more involved with the community. From Ireland, David is married to Francesca and they have a nine year old son, Donncha. By day, David is an engineering manager in the semiconductor industry.

Bethan – @doriansbooks

Hi, my name is Bethan, and I am a full-time university student living in Brighton, and a part-time content creator on TikTok under the handle ‘doriansbooks’. I make videos based on reviewing and recommending books, whether they are new releases or old classics that I love. I have been creating content for over a year, and have accumulated a tight-knit group of friends and followers that I can share my passion for reading with.

Meet the Speakers – Part 2

Hannah Paget started working in publishing in 2014 at Oxford University Press. Since then she has worked as a Marketing Manager at Bloomsbury running campaigns for Peter Frankopan, Wendy Mitchell, Isabel Allende and William Dalrymple. She won a BMS award for her campaign for Three Women by Lisa Taddeo. Hannah is currently Senior Marketing Manager at Simon & Schuster.

Follow Hannah on Twitter @hannah_paget

Liv Marsden is a Marketing Manager at 4^th Estate and William Collins, having joined HarperCollins UK as an intern in 2017. She has won three BMS awards for her marketing campaigns, as well as a British Book Award for Marketing Strategy of the Year for the campaign behind The Mirror & the Light by Hilary Mantel. She has worked across a huge variety of fiction and non-fiction campaigns, including How to Fail and Magpie by Elizabeth Day, My Dark Vanessa by Kate Elizabeth Russell, Slay in Your Lane by Yomi Adegoke and Elizabeth Uviebinené, Jog On by Bella Mackie and Still Life by Sarah Winman.

Follow Liv on Twitter @liv_mar

About the Sponsor – BookMachine Creative Agency

BookMachine Creative Agency, launched in 2017, is an events and marketing agency based in the UK. We help publishing organisations globally to develop and reach new audiences using stand-out digital marketing strategies and techniques. Our skilled team has decades of experience working in publishing, and each of us have honed the digital marketing skills needed to reach publishers, editors, book influencers and translators around the world. Our clients include: Bloomsbury, Canongate, HarperCollins, Head of Zeus, Icon Books, Jessica Kingsley Publishers, Singing Dragon, Cambridge University Press, Hodder Education, John Murray Learning, Oxford University Press and many more. To find out more about what we do, please visit our website or get in touch.