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Wednesday Wisdom: Live Interview with Tom Chalmers (Legend Times) and Peter McCarthy (Ingram Content Group)
26 May, 2021 @ 1:00 pm - 1:30 pm BST
Tune into our upcoming Wednesday Wisdom session on Wednesday 26th May from 1–1:30pm BST (8–8:30am Eastern) with Tom Chalmers, Managing Director of Legend Times, and Peter McCarthy, Director of Consumer Insights at Ingram Content Group.
In a brief, inspiring Q&A session, tune in live to learn more about Ingram’s powerful data-driven Marketing Insights tool, find out how digital marketing has shifted in the world of books in the wake of the pandemic, consider new tools you can use to aid the discoverability and sales of your titles, and pick up some tips for marketing your books and backlist titles past the buzz of a new launch.
This session is your chance to tap into insights from Pete – of one of the world’s foremost experts in digital marketing for books – and Tom, who has sold and launched multiple successful book publishing businesses – to help you turn your book data into book sales. This is one not to miss if you’re looking for new ways to boost your marketing insights and practices in 2021!
Our interview will last for 20 minutes, before we open up the questions to the audience in the final 10 minutes – so be sure to come prepared with your own burning questions to ask about Ingram’s suite of tools and Tom’s vast experience in the business of publishing.
*This session will also be available with live closed captioning*
About Wednesday Wisdom
This series is designed to give you a brief, inspiring insight into the working lives and projects of publishing experts, and the help you learn more about the services that can take you to the next level. On selected Wednesdays throughout the year, take a break and join us on Zoom for live these Q&As to top up your motivation and learn something new.
BookMachine members can browse 40+ Wednesday Wisdom replays in the archives.
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Tom Chalmers is the Managing Director of Legend Times, a group of publishing companies he has founded. He started his first company in 2005 when aged 25, Legend Press, a fiction book publisher. He later launched Legend Business, a business book publisher, followed by New Generation Publishing, a self-publishing company. He also founded IPR License in 2012, a global rights licensing platform, which he sold in 2016. In 2019, Legend Times acquired University of Buckingham Press and in 2020 launched Hero, a non-fiction book publisher.
Tom has previously been shortlisted for UK Young Entrepreneur of the Year, UK Young Publisher of the Year, UK Young Publishing Entrepreneur of the Year, and longlisted for the Enterprising Young Brit Award. He was the 2018 winner of the Global Outstanding Young Person Award in the Big Ben Awards at the Houses of Parliament.
Peter McCarthy is a Director of Consumer Insights at Ingram Content Group where he is responsible for marketing analytics, marketing and ecommerce Software-as-a-Service as well as developing furth consumer insights capabilities to support Ingram and its partners. He has over twenty-five years of publishing experience, ranging from technical and executive positions with The New York Review of Books, the Penguin Group, and Random House to consultancies and start-ups. He brings a strategic and technical approach to marketing and selling content and books at scale and speaks, writes about, and advises frequently on consumer marketing in the publishing space. Pete joined Ingram Content Group when they acquired OptiQly, a marketing technology company he co-founded, in 2017.
Follow Pete on Twitter @petermccarthy
About Ingram Content Group
Ingram’s Digital Solutions are designed to simplify and streamline your digital distribution and sales. Our Consumer Marketing Insights tool helps translate book data into book sales, ensuring your whole list is working at full capacity to get discovered online and bought. Use our consumer insights to identify under-performing titles and surface new opportunities for sales growth with retailers like Amazon & more.