How Editorial Managers Can Navigate the Freelance Talent Pool [WHITE PAPER]


In 2017, outsourcing is the norm in the publishing industry. As the utilisation of freelance talent grows exponentially, new skills are needed in-house to manage the increasing scale and complexity of the publishing process.

This White Paper will help managers tackle this challenge. Interviews with experts and senior executives from a wide range of publishing houses across the trade and education sectors are featured alongside practical tips and takeaways that can be actioned today.

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This White Paper is aimed primarily at editorial managers, but many of the findings are relevant for anyone involved in projects that involve out-of-house staff. It includes practical tips and will help you to manage outsourced projects with a strategic mindset, whilst helping you communicate with freelancers on a daily basis.

Thank you to the following people for sharing their views in this White Paper:

  • Abbie Headon, Commissioning and Digital Development Editor, Summersdale Publishers
  • Astrid deRidder, Head of Business Development, Education Reform Division, Cambridge University Press
  • Charles Catton, Publishing Manager, Amber Books
  • Chris Brown, individual freelancer
  • Claire Napoli, individual freelancer
  • Jasmin Kirkbride, individual freelancer
  • Kathryn Munt, Business and Publishing Lead for ELT and Schools with Integra
  • Lib Wright, Editorial Director, Further Education and Vocational Publishing, Hodder Education
  • Mark Williams, Press and PR O cer at IPSE – the Association of Independent Professionals and the Self Employed
  • Rachel Grant, Head of Awards and Resources, Prospects Services
  • Russ Clayton, Finance and Operations Director, Discovery Education UK
  • Simon Collinson, Digital Editor, Canelo
  • Stephen Baker, Senior Analyst, Rights and Permissions, UK Schools, Pearson



Additional information



Just Content

This White Paper was commissioned by Just Content.

Just Content are fully immersed in a hybrid approach to working. They operate as a packager to support publishing clients for more complex work, to deliver high volume pipelines or where an end-to-end solution is needed; but are also a supplier of individual freelance specalists, available for commissioning, content development and the full range of editorial services.

A non-traditional operation, Just Content is a virtual business, using freelancers and partner suppliers to offer a truly on-demand service. Could this model be the future of outsourcing? This is yet to be known. For now, as this paper has explored, publishers of all sizes have been getting things done efficiently using a new selection of resources and tools that modern day publishing allows.