Managing your Design Processes Within Publishing and How to Save Costs [WHITE PAPER]


You will know that outsourcing design work offers many advantages – such as tapping into skills which aren’t accessible within your organisation, or enabling challenging publishing plans – there are many reasons why so many publishers choose to work in this way.

This White Paper will help publishing professionals to understand the design process, allowing them to work better with their freelance designers and/or design agencies, so that pitfalls can be avoided and budgets maintained.

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Whether a publisher is working with a freelance designer or a design agency, the process tends to follow the same path with the same pitfalls to avoid. This paper details what these pitfalls are and offers advice on how to avoid them and ensure that outsourcing design work is not only cost effective, but creates long-lasting working relationships.

Thank you to the following people for sharing their views in this White Paper:

  • Nina Reeves, Senior Visual Designer at Pearson English
  • Victoria Peters, Production Manager at Jessica Kingsley Publishers
  • Sarah Silver, Editor/Publisher at Hachette Children’s Group
  • Scott Parker, Global Design Director, ELT at Cambridge University Press

Additional information



emc design

This white paper was commissioned and written by emc design.

This paper has been written by Mike Cryer, founder of emc design Ltd, an established design agency that works predominantly within the publishing industry. In 26 years of working with books, EMC have come across just about every situation connected to the concept, design and production of published material.