Bookish Influencer Marketing: A Strategy for Publishers
We are officially in the age of influence! It’s cited that 61% of consumers trust influencer recommendations, while only 38% trust branded social media content.…
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Publishing Lessons from the Long History of the PDF
This is a sponsored post paid for by Typefi The Portable Document Format (PDF) has come a long way since it was launched by Adobe…
Better productions by cutting out wasted effort
It can be difficult and time-consuming to learn new things as a way to get better at your craft. Writing, producing, directing, recording, editing –…
The future of publishing: how technology is shaping the publishing industry
With the advent of new technologies, the publishing industry is changing. This means that there are, amongst others, new opportunities for automated book production. Automating…
Bookscription and the future of self-publishing: interview with Booknet’s Sergiy Grushko
Sergiy Grushko is the co-owner and chief executive officer of booknet.com, an international literary platform and social media network. Almost all Booknet content is self-published…
Never stop learning: BookMachine CAMPUS course students share their feedback
On Thursday 13 October, we were thrilled to celebrate the launch of our latest CAMPUS courses, surrounded by friends at the BookMachine headquarters in Greenwich.…
Diversity, Equity and Inclusion: more than buzzwords
No matter where you sit in the creative process, an awareness of Diversity, Equity and Inclusion (DEI) and its application can make a difference in…
Supporting diverse books through the Thema classification system
At Edelweiss, we’ve seen that behind every successful book stands good metadata. Accurate and comprehensive information about a title’s contents and themes is key to…
What is alt-text and what should publishers be aware of?
Alt-text stands for Alternative Text, which uses words to accurately describe visual content to a reader and provides a context of the subject. It is…
Behind the scenes at BookMachine: interview with co-founder Gavin Summers
There are a lot of new members in the BookMachine team – can you talk us through some of the changes, and how BookMachine is…
Audiobook marketing can start during creation: here’s how!
Audiobooks are a rapidly growing market. In fact, the APA (Audiobook Publishers Association) released data earlier this year saying revenue grew 25% to $1.6B, marking…
We are growing! New team members join BookMachine, as digital marketing goes from strength to strength
In September we often think about fresh beginnings and new plans, and we’re delighted to announce an expansion of the BookMachine team, helping us to…
Make yourself heard: how to market and promote audiobooks effectively
Audiobooks are one the fastest-growing divisions in the publishing industry. This will likely keep increasing as more booklovers move towards digital platforms. Though audiobooks are…
How to get into the room: qualifying as an audiobook narrator
To get into a competition, you have to qualify. Take the example of a track meet – a 50-yard dash in front of an audience,…
Keep your eyes on the prize
Book prizes have been receiving lots of scrutiny recently, with high-profile prizes such as the Costa Book Awards losing sponsorship and having to cease or…
