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    Strategy

    Sprints BLOG

    Just launched: The new virtual way to work as a team designed exclusively for publishing

    Laura Summers runs BookMachine, our fast-growing global community and agency specialising in book publishing. Our mission is to provide publishing professionals with the knowledge, ideas…

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    Laura Summers November 9, 2020
    Header image showing a man reading a book

    Desperately Seeking Susan: How marketing’s pursuit of the ‘ideal consumer’ is bad for diversity and worse for business

    The Ideal Consumer Profile (ICP) has been a persistent and useful marketing mechanism: winnowing down the potential buyer into habits, demographics and needs that the…

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    Rik Ubhi September 21, 2020
    1 Comment
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    Mindset: the shift from employment to self-employment

    Laura Summers runs BookMachine, the fast-growing community and agency specialising in book publishing. Our mission is to provide every publishing professional in the UK knowledge,…

    laurasummers
    Laura Summers August 31, 2020
    6 Comments
    Blog header photo showing an empty road winding through a landscape

    Becoming a publishing freelancer: what you need to know

    Kelly Urgan, a self-employed editor and writer, contributed an article to BookMachine in April about the four levels of editing. We came back to her…

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    Kelly Urgan August 17, 2020
    Header image showing an open book on a table, with shelves of books in the background

    The art of the anthology: interview with Monstrous Regiment Publishing

    We first interviewed Lauren Nickodemus and Ellen Desmond of Monstrous Regiment Publishing two years ago about their use of crowdfunding to support their first book,…

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    Lauren Nickodemus and Ellen Desmond April 27, 2020
    skill-swap-mondays

    Swap skills not bills: BookMachine launches new initiative in time of coronavirus

    Starting from today, Mondays will be Skill Swap day on BookMachine. The idea is to help our members to discover and offer each other new opportunities in…

    laurasummers
    Laura Summers April 20, 2020
    1 Comment
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    Tips for managing virtual meetings and events

    How do you make meaningful communication happen in virtual meetings? How can book launches and book fairs bring people together without the real-world behaviour which…

    laurasummers
    Laura Summers March 22, 2020
    BLOG Website Header Clare Painter

    LBF2020: How will Rights business carry on without the Fair?

    This morning, at long last, Reed Exhibitions announced the cancellation of this year’s London Book Fair. Publishing Twitter could finally stop refreshing for updates while,…

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    Clare Painter March 4, 2020
    1 Comment
    Design Unplugged panel

    Can design thinking transform your publishing strategy?

    Wednesday 13 November saw another packed house at the Century Club in London, for the last BookMachine Unplugged event of 2019. Hosted by BookMachine Editorial…

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    Abbie Headon November 15, 2019
    Karen Sullivan

    Season of pumpkins, ghosts and… books? How Orentober made autumn bookish again

    Karen Sullivan is the founder of the independent publisher Orenda Books (and Orentober!). Karen moved to the UK from Canada at the age of 21 and worked…

    abbieheadon
    Karen Sullivan October 28, 2019
    Tamara Navaratnam

    Agile working: How SAGE’s agile office supports cross-team collaboration

    One afternoon a few weeks ago I was in that state of high productivity which is fuelled by the panic of an upcoming holiday. On…

    abbieheadon
    Tamara Navaratnam August 20, 2019
    Kelvin Smith

    What can publishing do about climate breakdown?

    Many of us are taking steps to reduce our individual impact on the environment – but how is the publishing industry as a whole responding…

    abbieheadon
    Kelvin Smith August 19, 2019
    Calverts logo

    Working together: the Calverts design and printing co-operative

    Calverts is a graphic design and printing co-operative based in the East End of London. It was set up as a common ownership co-operative in…

    abbieheadon
    Arthur Stitt August 6, 2019
    Anne Trubek

    How to handle conversations that begin with “I have a good idea for a book”

    Anne Trubek is the founder of Belt Publishing, a small press focused on quality non-fiction about the Rust Belt and Midwest. Her Notes from a Small…

    abbieheadon
    Anne Trubek July 16, 2019
    Amazon Advertising

    Facebook Advertising: the small publisher’s secret weapon

    Did you know the amount of time we spend on social media platforms each day has increased by a whopping 58% in the last 6…

    abbieheadon
    Kaz Harrison July 15, 2019
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