Audible basically the witch from Hansel & Gretel now
Earlier this month, Audible announced that it would start paying authors whose audiobooks are listed on any of its sites what it called an ‘honorarium’…
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Can Audio Books Be Cool?
I’m not going to lie – I’ve always thought audio books were lame as hell. The disappointing nephew of the hardback; the ugly duckling of…
Google Play with Themselves
You’d be forgiven if you missed the launch of Google’s storefront in the UK – the somewhat optimistically-named ‘Google Play’, which ties together their bookstore…
5 questions for Dean Johnson about iPads [INTERVIEW]
Dean Johnson is the Executive Creative Director at Brandwidth and author of #1 Design iBook ‘Digital Publishing: The Next Steps’. He is also a…
Inanimate Alice is 9 years old. How’s she doing? [REPORT]
Welcome to the world of Inanimate Alice, a truly digital novel that has taken the educational world by storm. The idea for Alice first came…
Where Are They Now? Cutting edge digital developments that didn’t make it work.
Things have moved fast in publishing recently, there’s no doubt about that. It’s moved so fast in fact it’s easy to forget all those high-flying…
Publishers with developers? New jobs in an old business.
Tuesday last was the Society of Young Publishers’ career speed dating evening, which I was invited to appear at as a digital expert. Basically, a group…
How to get in to the mobile app game without losing your shirt
Ustwo’s Nursery Rhymes iPad app by most measures is a success. An innovative interactive ebook, by mid-June after less than four months it had…
Apps for Digital Publishing: There are only 5 rules (Part 2)
This is Part Two of Dean Johnson’s look at how to survive in the cut-throat business of app development. Read Part One here. RULE THREE:…
Apps for Digital Publishing: There are only 5 rules (Part 1)
The app business can be as cut-throat as any other. When Brandwidth launched our first Guinness World Records app in April 2010, we were accused…
Top 5 digital promo tools: Part 2 – Mobile
There’s has been a huge amount of hype around mobile apps since the New York Times declared a Gold Rush two years ago. Clients are…
Top 5 digital promo tools: Part 1 – Audio
In an era where you’re competing with umpteen websites, Facebook feeds, Twitter streams and mobile apps – promoting new books and publications can be somewhat…
5 of the best book trailers
This is BookMachine’s first ‘Best of’ post – as such, I wholeheartedly hope you find it to be outrageously wrong. Has there ever been one…
