Here’s the idea – it’s about 9.30 on a Friday night at a busy venue somewhere in London. Inside and outside the atmosphere is bustling, the drinks and conversation are flowing, shenanigans are ensuing, there’s a bar (or three) doing a brisk trade.
Ok, so we’ve done this bit before.
But this time around, lining the room are a multitude of market stalls – actually, the venue looks more like Greenwich market than a London pub. The stalls are manned by traders from independent publishing houses selling their latest books, expanding over a drink on why revelers should buy their latest title.
Maybe somewhere at the back of the room, there’s a book swap area where swaps arranged online are carried out.
By midnight, book reading people have met other book reading people, connections have been made, and everyone is weighed down with a pile of new titles.
The stall traders have shifted a few books, but more importantly have spread the word about their titles to a network of early adopters: the same type of readers who picked up Girl With a Dragon Tattoo when it was distributed for free on London transport and told all their friends to go buy it.
So, does this sound like your kind of night out? Are you an independent publisher looking for a new way to get the word out?
If so, do let us know in the comments or send us an email. In a few months, this could be more than just an idea.