The Alliance of Independent Authors stares down publishing industry and Justice League too, probably

Further underlining that the publishing industry is currently in a similar position to that of the music industry a decade ago, this week brings news of the imminent creation of The Alliance of Independent Authors, the lamest superhero squad of all time a self-explanatory society that aims to give a voice to those writers who bypass traditional publishers in favour of self-releasing their work online.

The Alliance is the brainchild of Orna Ross, herself an author (who published two novels through Penguin before turning to self-publishing) and former literary agent (who ran Font, a Dublin agency-slash-writing school).

The Bookseller quotes Ross as saying: ‘We will be speaking up on behalf of independent authors, and making links with booksellers, wholesalers, agents and legacy publishers, so people have an idea of what our creative needs are. It requires a change of attitude both in writers and in other players. In the past, the author was a resource to be mined, but indie authorship is about meeting the publisher as a partner.’ Ross hopes to launch the Alliance website in a matter of weeks.

When bands figured out how to do this and do it well, record labels began to crumble. They took too long to catch up with the new paradigm. Now the best most bands can hope for is to just about make a living from touring. Very few will make sizeable profits from their recorded output, in large part because of the failure of the music industry to keep up with the free culture of the internet.

Publishers are in a better position right now by comparison, but still need to take pains over the coming weeks, months, years to prove their worth to a generation of new authors who’ll come up believing – and believing is the crucial word here, even if the reality is somewhat different – that they can do everything by themselves.

Related Articles


  1. Independent authors do need, I think, their own mechanism for quality control. In this case, they might learn from  the membership associations of other artists and professionals.

     The conventional publishing model. for all its limitations, does have its “gate-keepers” eg literary agents and commissioning editors.

    1. Surely ‘quality control’ in self publishing is oxymoronic. They have decided they don’t need the advice of the professionals. Setting up a gate of their own seems to me to be re-inventing the wheel, except re-inventing it in their own image.

    I’ve been invited to be a panelist at the London Book Fair launch of the Alliance of Independent Authors. 
    “How I went Indie & Why” is the theme of the discussion, and over the last month or so I’ve outlined my reasons and position in the links above. 
    You’ll see that it was nothing to do with any decision I made that I did not need the advice of professionals. 
    I had the full advice, input and support of more London professionals than you could shake two sticks at. 
    John A. A. Logan

Comments are closed.

Sign up to our Newsletter


* indicates required

BookMachine Ltd. will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices.