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YUDU and Pearson ELT launch free Poptropica English® app

Multi-platform publisher and app developer YUDU has teamed with Pearson ELT (English Language Teaching) to launch a free app accompanying Pearson’s Poptropica English® range of learning resources. The app can be downloaded now from the App Store for iOS, with the Android version coming next week. It contains six books available for in-app purchase.

Developed to aid children with comprehension, fluency and vocabulary, Poptropica English® allows users to play with interactive characters throughout the stories. Kids can either have the story read to them by a narrator, which turns pages and highlights words as it goes, or read the story themselves, with voice recording functionality allowing for pronunciation checks.

Kate McLoughlin, Pearson’s vice president of international marketing, says of the app: ‘This new ‘touchscreen generation’ demands a high level of interactivity and multi-sensory experience, while parents are increasingly looking to apps to help provide quality learning opportunities. The new Poptropica English® Family Reading App combines the best of both worlds. A richly interactive, playful digital experience that makes reading fun and accessible for children and parents alike.’

CEO of YUDU Richard Stephenson, meanwhile, adds: ‘This project showcases how an app can be successfully used to support language learning. It has been designed to be read by children at home – alone or with their parents – and can also be used by teachers in the classroom. We are delighted to be working with Pearson on this project.’

The six books available through the app – Family Island, Tropical Island, Space Island, Movie Studio Island, Ice Island and Future Island (note the lack of pluralisation) – are varied to suit differing levels of ability with English.

ELT, English, Pearson, Poptropica, YUDU

Chris Ward

Chris Ward

Chris Ward writes and says things about books and music and films and what have you, even when no one is reading or listening.
He was chief hack and music editor of webzine Brazen from 2006 to 2010, and hosted Left of the Dial on Subcity Radio from 2008 to 2011.
He can be heard semi-regularly on the podcast of Scottish cultural blog Scots Whay Hae ('20th best website in Scotland!' - The List), and in 2011 founded Seen Your Video, a film and music podcast and blog based in Glasgow. He has a Masters degree in Scottish Literature from the University of Glasgow that will never have any practical application. You are on a hiding to nothing if you follow him on Twitter expecting any kind of hot publishing scoop.

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