Saliym Cooper, Publishing MA student at Kingston University is working on a strategy to launch an independent bookshop in his home town of Delaware. In an age, where the increased cost of brick and mortar stores can struggle against the relatively cheap set-up involved in online book sales; he needs to get his market research right. How do readers decide where to buy? What kind of book buying experience can he create? What will impact purchasing decisions?
Please take 5 minutes to answer these questions. One respondent, picked at random on Friday 12th August, will win a £20 book voucher.