Each month BookMachine offers a community member, with great ideas, the chance to write on the site. July’s winner was Richard McCartney, with his tips on making it onto the Best Sellers list.
Ever looked at a blockbuster book in your book genre and wished, “if only I could get my book to appear along side it?” Maybe you are a historical fiction writer wanting your book to appear next to Philip Kerr’s latest novel, or a romance novelist wanting your book next to Nicholas Sparks’ Safe Haven.
Well, this wish is not so difficult to achieve once you understand the inner workings of the Amazon website. If you are an unknown author, you’ll probably agree that you are not likely to get your book to appear alongside these successful books.
But what about the “Customers Who Bought This Item Also Bought” section in Amazon? This is a very visible feature within the Amazon store, and more influential than many might imagine. Amazon shows this feature because it knows it works, noticing that readers tend to buy similar books.
So what can you do to get your book also featured in the “customers who bought this item also bought” area?
The answer is incredibly simple: get people to buy your book as well as the book you want your book to appear next to in the “customers who bought this item also bought” section. So you require two actions here – first you figure out which books you want to target, and secondly you get a group of people to buy both books. In my experience it takes about 4 to 7 days for the results to be updated on the Amazon website, so do wait a little time after the purchases have been made.
But what if you don’t know enough people to buy both books at the same time? Of course, this is when you need help from your fans or street team. Failing that, you can reach out to me for further channels in which to find buyers for both books.
The next question is how many people do I need to buy both these books for this to take affect on the Amazon website? Yes, this is a little trickier but by looking at the Amazon Sales Rank of the book you are targeting over the last few days (yes, there are tools that can do this for you), you can pretty much work out which of the books you wish to target.
I have been quite amazed by how easy this is to do, and many of the authors I have helped with this task have been more than delighted by the results. After all, just to see your book next to a famous author or novel is worth a lot in itself. If you are a writer of fictional spy novels, imagine your book appearing along side classic fictional characters like Jason Bourne. Or if you write cookbooks, imagine your book along side famous TV chefs like Jamie Oliver. Imagine no longer, because with this feature within Amazon, you can make it happen.
In his search for a quiet life, Richard McCartney avoids all the really interesting jobs many people add to make their biographies look interesting. He is founder of KindleBookReview and KindleBookPromotions, sites that help authors promote their books. He is also author of The Unofficial Authors Guide To Buying And Selling Your Book On Amazon, and Self-Publishing: The Secret Guide To Becoming A Best Seller. In his blogs, he offers advice on “Book Marketing” especially on popular sites like Amazon. He can be reached at www.kindlebookpromotions.com.