BookMachine Creative Agency grows: Welcoming our newest members
The BookMachine team is growing once again! You may have spotted that, back in May, Abby Coften came on board permanently as our new Head…
BookMachine shortlisted for Innovation in our local Business Awards
Those of you who have been following us for a while will know how important we perceive innovation to be within the publishing industry. For…
Organisations to support in Black History Month UK 2021 (and beyond) if you work in books and publishing
We all know that Black History in Britain mustn’t be confined to just one month – however, for some, Black History Month is an apt…
The top publishing marketing trends from the pandemic that are here to stay
Veronica Ferrari is an editorial and publishing consultant, a social media analyst and a writer. She has a background in Communications, Journalism and Publishing and…
Wednesday Wisdom: Discover, market and sell with Edelweiss
Catch up with our Wednesday Wisdom Q&A with Ruth Bradstreet, Managing Director, Europe at Edelweiss, and Laura Willis, Marketing Director at Hardie Grant Publishing. In…
Five things you didn’t know about ghostwriting in 2021
Gotham Ghostwriters are a US-based ghostwriting agency with a pool of some of the best and most specialized editorial pros in the country. Founded by…
Talking Marcomms (BookMachine Unplugged 2021)
Let’s get personal: AI and the future of book marketing Artificial Intelligence has the potential to deliver higher conversion rates for marketers through targeting and…
Three Amazon SEO tips to boost your book sales
With 44% of product searches starting on Amazon, Amazon SEO should be high priority on any book marketer’s to-do list. When it comes to promoting…
Design-led marketing in the pursuit of ‘feel’
Samar Habib is the founder and Director of Ascetic Studios Ltd. and Senior Multimedia Designer at Simon & Schuster UK. He has been working on…
Wednesday Wisdom: How marketing happens at Springer Nature
Tune into the replay of our Wednesday Wisdom Q&A session with Mithu Lucraft, Director of Content Marketing Strategy at Springer Nature. Find out more about Mithu’s day-to-day…
Crisis, what crisis? How to cope with a PR storm in publishing
Claire Maxwell is a freelance book publicist and writer. She has worked for publishers like Canongate Books, Icon Books, Quarto, Hodder & Stoughton and Indigo…
BookMachine is moving to London’s new creative hub
We have big news! Along with other publishing businesses Novellic and LoveReading, we are soon to be moving into London’s brand new Design District – the site…
Not just for kids: What publishers need to know about books, aesthetics and TikTok
Publishing professionals, especially those involved in the marketing and distribution of new titles, are aware of the importance of social media. However, the social media…
Wednesday Wisdom: Audio market trends with Bookwire
Catch up with our Wednesday Wisdom Q&A with Videl Bar-Kar, Global Head of Audio at Bookwire, and Lindsey Mooney, who is former Managing Director of…
