35 easy keyboard shortcuts to improve your workflow in Word
There’s a lot of talk among editors and wordy wordsmiths about using macros to help efficiency when you’re working. Truth be told, macros can be…
How to best optimize your blog posts for SEO
What is Blog Optimization? According to Hubspot: When you optimize your web pages — including your blog posts — you’re making your website more visible…
Getting on the brand wagon
When you decide to buy a product based on name rather than on price or other factors, when a product or company name becomes so familiar that…
Inclusive language: 3 rules for editorial best practice
While the details of any book are important to get right, books about personal or sensitive topics require an extra level of attention to ensure…
5 ways to perfect your pre-launch publicity campaign
Digital reading platform The Pigeonhole have launched a competition with Pan Macmillan, giving 500 winners early access to a serialized exclusive of Ken Follett’s latest…
The Editor: Reader Experience Champion
Some books are immersive webs of storytelling. They create new worlds into which readers dive to escape this one, and the richer and longer the…
5 author tips for briefing your designer
Stuart Bache is Art Director of Books Covered, a design agency for publishers, independent authors and literary agents. Here he shares his top tips for authors briefing…
3 ways to be excellent on social media
Whether you’re a publisher, indie author or editor, it’s likely that using social media will be part of your engagement strategy. Perhaps you want to…
#imaginepeace picture book launch with messages from around the world
imaginepeacebook.com is a new website celebrating the publication of IMAGINE, the first picture book set to John Lennon’s iconic lyrics paired with illustrations by award-winning artist…
A long-term approach to working with book bloggers [Winning blog idea July]
Each month BookMachine offers a community member, with great ideas, the chance to write on the site. July’s joint winner (with Richard McCartney’s piece), was Dawn…
Brand: A key tool in your marketing strategy
Whatever the format or platform you use, every time your business communicates, you have an opportunity to strengthen your brand. Each communication is also an…
Amazon: How to get your book to appear alongside the Best Sellers [Winning blog idea July]
Each month BookMachine offers a community member, with great ideas, the chance to write on the site. July’s winner was Richard McCartney, with his tips on…
Which social media channel sells the most books?
“Which one social media channel will net me the most book sales?” an author asked me recently during my new weekly #BookMarketingChat.
10 tips for building a freelance business website
If you don’t yet have an online presence, in the form of even a simple website, then it’s time to consider setting one up. It…
Talking Podcasts: The Extraordinary Business Book Club
In the second article in our Talking Podcasts series, Abbie Headon interviews Alison Jones, a regular contributor to the BookMachine blog and an expert commentator…
