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Feb 23

How to use email marketing to sell more books (BookMachine CAMPUS)

23 February @ 9:30 am - 9 March @ 11:00 am GMT

Virtual Event Virtual Event


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Dates: 2 sessions on Wednesday 23rd February and Wednesday 9th March, 2022

Time: 9.30am – 11.00am GMT

Where: On Zoom

Fees: £150 +VAT (or £100 +VAT for BookMachine members – please log into your account and visit your member discounts area to find your code to apply at checkout).

Further discounts are available directly from Publishing Scotland for their members.



This BookMachine CAMPUS course will help you reflect on your current email marketing techniques and take you through the key areas every email marketer needs to think about before they hit send on their email campaign. Providing lots of examples of the different types of email campaigns used by book publishers to promote books, the course will focus on how email marketing can be used to sell more books.


  • Targeted list building
  • Email marketing planning
  • How to write an engaging email
  • Creating effective email design
  • Marketing automation
  • Measuring performance and benchmarks


This course is led by Abby Coften and we’ll use Zoom meeting so that you can learn new things, whilst interacting with other course attendees in small groups.


Spaces booked via the BookMachine site are limited to 5 per course, so book now to avoid disappointment!



About your tutor

Abby is Head of Marketing at BookMachine. She is a CIM-qualified digital marketer and trainer with over 19 years’ experience leading and implementing successful campaigns for trade and educational publishers with specialist expertise and professional qualifications in social media marketing, paid ads, SEO, email marketing and copywriting. Before joining BookMachine she worked with a number of leading organisations including Octopus, Macmillan, Pearson, Hodder and Kogan Page and has trained thousands of individuals on improving their digital marketing.


23 February @ 9:30 am GMT
9 March @ 11:00 am GMT
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