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Sep 7

TikTok as a marketing tool for publishers (BookMachine CAMPUS Live: Online course)

7 September, 2022 @ 11:00 am - 14 September, 2022 @ 12:30 pm BST

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Date: This course is split across 2 sessions on Wednesday 7th and Wednesday 14th September, 2022

Time: 11:00am – 12.30pm BST (1.5 hours each session, 3 hours of training in total)

Where: Online on Zoom

Fees: £150 +VAT (30% off @ £105 +VAT for BookMachine members – please log into your member account for your discount to be applied at checkout)

This session has been created in partnership with Publishing Scotland. Further discounts are available for their members directly from the Publishing Scotland website.



This course will present an overview of the TikTok platform’s core audience and demographics, an in-depth exploration into creating content and best practices, as well as a deep dive into BookTok and the emerging influencers that can amplify your titles.


It will feature Q&A segments, interactive breakouts and a range of practical examples and case studies from a variety of publishing and non-publishing brands, to offer inspiration for creating your own organic and ads campaigns on the platform.


Session 1

Organic TikTok activity and creating content

  • The state of play on TikTok
  • Quick start guide to using TikTok
  • Best practice for creating content
  • Case studies and examples from publishing and non-publishing brands
  • How to tap into BookTok to amplify the reach of your titles and campaigns


Session 2

Advertising and influencer marketing on TikTok

  • An overview of the TikTok ads platform
  • How to set up and run TikTok ads successfully
  • Best practice for creating ads
  • How to repurpose BookTok content in your ads
  • Ad examples from publishing and non-publishing brands



About your tutor

Rachel Quin 1Rach Quin is a freelance publishing professional who works with BookMachine Creative Agency. She has over eight years of experience and a passion for commercial fiction and non-fiction, digital marketing and most importantly, cats. Previously in-house at Collins and HarperFiction developing award-winning marketing campaigns (as well as tweeting memes from HarperVoyager), she now works across publishers with previous clients including Canongate, Hachette, Penguin Random House, Bloomsbury, HarperCollins and several independent publishers.

Follow Rach on Twitter @rachelmayquin and Instagram @rachelquinmarketing


7 September, 2022 @ 11:00 am BST
14 September, 2022 @ 12:30 pm BST
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