Concept, Creation, Marketing – why we all need a good brief [EVENT NOTES]
It’s ironic that an event all about a good quality design brief started with me totally failing to pay attention to my own brief for…
Book Design
Explore the world of design for book publishing and the web. From cover design to layout, learn how to create visually stunning and effective materials for print and digital platforms.
Leading design agency shares their secrets to reducing costs in new White Paper
This week EMC Design launched a White Paper: “Managing your design processes within publishing and how to save costs”, written by the company’s founder, Mike…
A whiter shade of paper
How do you print white? In some complex cases a white ink is used on top of a foil or acetate but on the vast…
What happens when a brief goes to design?
If a good brief is the foundation of successful publishing, then how can you make sure you get it right? On 18th October, a group…
Taking stock
There is a lot of misunderstanding of what “stock photography” actually means and the phrase is often used to imply negative associations; in fact, whether…
Getting on the brand wagon
When you decide to buy a product based on name rather than on price or other factors, when a product or company name becomes so familiar that…
5 author tips for briefing your designer
Stuart Bache is Art Director of Books Covered, a design agency for publishers, independent authors and literary agents. Here he shares his top tips for authors briefing…
Brand: A key tool in your marketing strategy
Whatever the format or platform you use, every time your business communicates, you have an opportunity to strengthen your brand. Each communication is also an…
The importance of covers in commercial fiction
Phoebe Morgan is an editor at HarperCollins specialising in commercial crime, thrillers and women’s fiction. She is also an author and her first book, The…
Interview with Holger Volland, Vice President Business Development at Frankfurter Buchmesse and founder of THE ARTS+
Last year, THE ARTS+ was launched as a new meeting place for the cultural and creative industries. This year it is back – and will…
‘If you can’t make it big, make it red’: Book design branding basics
With all romantic flare attached to writing, from the marketing department’s point of view a book is a product that should recoup the publisher’s investment.…
THE ARTS+ – new meeting place for the cultural and creative industries
Last year, THE ARTS+ was launched as a new meeting place for the cultural and creative industries. This year it is back – and will…
THE ARTS+ – New meeting place for the cultural and creative industries
Last year, THE ARTS+ was launched as a new meeting place for the cultural and creative industries. This year it is back – and will…
Ten things we learned at CreativePro Week
May 22-26 was CreativePro Week in Atlanta, Georgia. Our man Ken Jones was there and reports back for BookMachine.
Why choose a specialist picture library?
Luci Gosling, Head of Sales and Research at historical image specialist Mary Evans Picture Library argues the case for the smaller, specialist agency in an…
