The next 5 years of publishing – a photo/twitter blog
To celebrate 5 years of publishing events, BookMachine held a big birthday bash on Thursday night. Appropriately, the event was all about the next 5 years of publishing – what to expect and how we can approach it. The event was hosted by the wonderful Evie Prysor-Jones and George Walkley, Head of Digital for Hachette UK, was our speaker for the night. Taking inspiration from the infamous Donald Rumsfeld quote, George explored some of our industry’s known knowns, known unknowns and unknown unknowns, offering us a framework for navigating the next 5 years.
Here’s a collection of photos and tweets to sum up the night.
I’m at #Bookmachine, and @walkley is trying to give a speech about the future of publishing without actually trying to predict the future.
— Rebecca L. Needes (@RhetoricAlley) September 24, 2015
Internet years are like dog years – there’s 7 to each calendar yr. That’s probably 14 to a publisher yr…#BookMachine
— Julia Garvey (@marketingjulia) September 24, 2015
#BookMachine @walkley Frameworks needed for structure > ideal for planning
— Christopher Norris (@chris24n) September 24, 2015
How many knowns does a knower know before the knower knows he doesn’t know #BookMachine #whatsnext @BookMachine
— Abigail Barclay (@abigail_barclay) September 24, 2015
Known Knowns
#BookMachine @walkley Publishing will exist – it will change
— Christopher Norris (@chris24n) September 24, 2015
#BookMachine @walkley Known known: education & entertainment will survive; print will survive along w/ digital
— Christopher Norris (@chris24n) September 24, 2015
“Consumption patterns change but human desires do not. The industry, structure, economics of publishing may change” #bookmachine @walkley
— Stephanie Cox (@cox_stephanie) September 24, 2015
Known Unknowns
RT @chris24n: #BookMachine @walkley Known unknown – economy, size of market, tastes, competitor mix
— BookMachine (@BookMachine) September 24, 2015
#BookMachine @walkley Print / ebooks -moving to video? Who knows!
— Christopher Norris (@chris24n) September 24, 2015
Trends change, competitors change, the future is unknown! #BookMachine
— Inspired Selection (@Inspiredjobs) September 24, 2015
Unknown Unknowns
There is the unknown Unknown that will come along and disrupt and advance and change our industry #BookMachine
— Inspired Selection (@Inspiredjobs) September 24, 2015
More unknown unknowns: successful #innovations are publicly explored, failed innovations often just vanish. Why? #bookmachine
— Marcel Knoechelmann (@lepublikateur) September 24, 2015
Be ambidextrous – look to the future but maintain your current business too #bookmachine
— Julia Garvey (@marketingjulia) September 24, 2015
As an industry we want quick fixes, but innovation is a long term process #BookMachine
— Evelyn (@Evelyn_PJ) September 24, 2015
What do we know but chose to ignore ? #bookmachine #aboutthatnextglassofwine @BookMachine
— Abigail Barclay (@abigail_barclay) September 24, 2015
Publishing structure and discourse has often been an echo-chamber. We need to learn from other areas and sectors. #bookmachine @walkley
— Stephanie Cox (@cox_stephanie) September 24, 2015
@walkley gives a clear framework: you, team, company, sector. Remember you’re part of the publishing ecosystem! #BookMachine #russiandolls
— Abigail Barclay (@abigail_barclay) September 24, 2015
‘Competition is a good thing; in an environment without it, we see people failing to innovate.’ #BookMachine
— Nour Bahgat (@NourBahgat) September 24, 2015
“The best way to predict the future is to invent it.” #Bookmachine pic.twitter.com/EGZhqwHi43
— Rebecca L. Needes (@RhetoricAlley) September 24, 2015
For more photos from the event, visit our Facebook page.
George Walkley is is Head of Digital for the Hachette UK Group with responsibility for enabling and driving implementation of digital initiatives and strategy across the group, including ebooks and apps. Since 2005 he has held various positions in marketing, business management and digital strategy at Time Warner Book Group and latterly Little, Brown Book Group, prior to moving to Hachette’s group management in July 2009. George is a regular speaker and panellist at events and industry conferences, and represents Hachette’s digital publishing to the media. He is a member of the W3C Digital Publishing Interest Group.
– Join us for ‘United, We Publish‘ in London on the 27th October.
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