#5MarketingTips – A Photo/Twitter blog from BookMachine London

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To celebrate the launch of Alison Baverstock’s new edition of How to Market Books, Clare Somerville (Deputy MD of the Hachette’s Children’s Group) and Richard Charkin (Executive Director of Bloomsbury and President of IPA) joined Alison to each share ‘5 Marketing tips that last’.  Alison has over 25 years’ publishing experience, has written 18 books and jointly launched and lectures on the Publishing MA at Kingston University. Now in its 5th Edition, How to Market Books is testament to Baverstock’s knowledge of and accomplishments in Publishing.

Here’s a collection of tweets, tips and photos to sum up the night.




Richard Charkin

1. Think buyer first, not reader first

2. Brainpower is worth more than cash

3. Back the winners, don’t rescue the flops

4. ‘Everyone’ doesn’t mean the 3 people you met in The Groucho last week

5. Don’t let sales people set the price nor editors the print run



Clare Somerville

1. Connect with audiences

2. Using Research

3. Create brands and keep them alive


4. Create multi-platform campaigns

5. Work with partners



Alison Baverstock

1. Be a regular buyer as well as a marketer

2. Think internationally

3. Think before doing, and keep reflecting


4. Work with the team

5. The importance of deadlines

Alison’s deadline for the first edition of How to Market Books was the birth of her daughter. A lot can change over 5 editions:

First editionIMG_44442

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