Startup snapshot: Write Track

writing app

Write TrackChris Smith is co-founder of Write Track with Bec Evans. He also runs a communications, content and digital marketing agency called Swarm and blogs about creative productivity for the Next Web and Huffington Post. Here we interviewed Chris on Write Track and what’s next in the pipeline.

1) What exactly is Write Track?

Write Track is a creative activity tracker for anyone who aspires to write. People have said we’re a little like ‘Fitbit for writers’ because we take the same kind of goal-setting and tracking tech found in fitness trackers – and apply them to creative practice.

Our ambition is to help anyone who wants to write improve their creative output and achieve their writing dreams.

2) What problem does it solve?

Writers – like many creatives – are rarely stumped for ideas. They struggle to find the time, they suffer from self-doubt, they procrastinate and get stuck in a negative spiral. They find it hard to find a writing practice that’s right for them – that’s where technology can help.

Write Track uses behaviour change theory and the science of habits to kick-start people’s writing practice and help them continue. In time, our system will provide writers with data about their creative practice and in so doing, give them the motivation to continue, grow – and improve.

3) Who is your target market?

Writers are our target market but not of any specific type or genre.

We hope that Write Track will be of value to any writer – aspiring or established – who needs or wants to write regularly and often – but struggles to find the time or keep to a writing schedule.

4) What results do you hope to see over the next few years?

People are using Write Track to start and finish their writing projects and to submit (and win) prizes at competitions. We’ve had one user clinch a publishing deal for a novel using our system to track his writing progress.

Our long-term vision is that technology can help anyone to write and become a better, more productive writer. In time we want to create our own niche with the publishing and creative writing sectors.

5) What will be next for Write Track?

We know our system works – but we also know we need to make it better. At the moment we’re using all the user feedback and data from the closed beta to develop our product pipeline. Currently we’re deep in the development and testing of a new writing challenge product that we hope to have publically available in the summer.

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