“I love fonts!” We hear it all the time. It’s common for creative professionals to obsess over their tools, and fonts are critical to any project that includes text.
At Extensis, we are font nerds ourselves, and I wear mine with a badge of honor.
Having worked with creative professionals for over 14 years, I love probing and discovering what creative pros are thinking. What do they love? What do they hate? What’s currently hot and what’s not…? So I decided to do something about it and surveyed them! It’s worth a read. Trust us.
More than 1,900 people responded, 57% were graphic designers by trade and most have been in their respective careers for over 25 years. If we wanted to find out which type styles are trending right now, where designers go to find new fonts and where all of this is headed, we sure got a good sample.
Most loved and most hated fonts
If you’ve been following recent design at all, it’s not surprising to discover that Slab Serifs came out on top as one of the most loved styles (30%).
On the other hand, Art Nouveau styles don’t seem to share the same enthusiasm, listed as the least favourite font style and registering the higher overall negative feeling among respondent (52%).
It’s interesting to notice that professionals can have disparate reactions to the same typeface. Some expressed their unconditional love:
“These are great, and I have a feeling they will move into the field of classic fonts.”
Comment on: Museo Slab, by Jos Buivenga of exljbris
While others, absolute feelings of hate:
“Oh PLEASE destroy all of these. I cannot wait for the chalkboard phase to be over. It’s so overused and it’s rarely done well.”
Comment on: Chalkboard typefaces
Overall, each style will work differently for everyone, and will be dependent on the project at hand. And, whether you love them, hate them, aren’t so sure or “think it might work in some situations”, fonts “are to the designer as paints to the painter” (as I like to say).
Check out the entire breadth of research by downloading the report here. Share your font love, type hate, or general design obsessions below. We’d love to hear it.
As a writer, speaker and general software nerd, Jim Kidwell evangelizes the effective integration of fonts and digital asset management in creative workflows. Focusing on how effective management can affect all levels of an organization – from the legal, creative and branding standpoints – Jim has shared his unique perspective with audiences at SXSW, Future of Web Design, WebVisions and more.