Here’s how to turn book samples into a powerful B2C tool
Book samples are one of the most under-utilized tools in a publisher or author’s marketing arsenal. Most consumers will not buy a book without at least…
Book Publishing Business
Get a comprehensive understanding of the business of book publishing. From business management, sales, rights and licensing, through to freelancing.
The Book Publishing Business Topic on the BookMachine blog is supported by BookMachine Creative Agency.
The author platform: Why it matters for publishers
Adrian Zackheim, founder of Portfolio, Penguin’s prestigious business book list, knows a thing or two about acquiring and marketing business books. So when I spoke…
5 tips for getting yourself PR-ready
Congratulations, you’re writing a book. You’re probably thinking, ‘I just need to get this finished and then I’ll begin to think about how to promote…
7 practical changes to increase your rates
The subject of rates is often fraught with difficulty. We work in a competitive field, and there can be tremendous pressure on budgets. However, if…
Why professional ghostwriters don’t work for peanuts [winning blog idea February]
Each month BookMachine offers a community member, with great ideas, the chance to write on the site. February’s winner was Emma Murray, who wrote for…
Brand building for publishers: It may not be what you think
Publishers spend a lot of time talking about building their brands, but most of us know in our heart of hearts that – for most…
7 steps for pricing your editorial work
Pricing editorial work comes up time and again in discussion between editors. Here’s an overview of the basic process of quoting for work, which can be…
Which digital book format has the most growth potential?
The answer might surprise you… Amazon’s Kindle format dominates the ebook market today and it’s easy to assume that will remain the case going forward.…
JVs and affiliates – better together
It’s a fact of life – of my life certainly, and I’m pretty sure yours too – that you can’t do everything on your own.…
BookMachine February Wrap: Publishing stories from around the web
This month in publishing, booksellers have taken the spotlight, with Waterstones announcing their first year of profit since the 2008 financial crash. In fact, Bookstore…
The making of a unicorn (aka the ideal freelancer)
On Wednesday 15th February, Kathryn Munt, Astrid deRidder and Anna Faherty were in turns helpful, humorous and honest in their observations on outsourcing and freelancing. Astrid…
Building the book in public
For most publishers, the finished book is not just the main unit of currency but the single external output from the publishing process. Galleys or…
What’s it like to be an Unbound author?
What’s it like to be an Unbound author? Norah Myers interviews Jennifer Pierce to find out. 1) What appealed to you most about working with…
5 ideas to keep a freelance career interesting
In the run up to the next BookMachine event on Wednesday (15th), ‘Outsourcing Uncovered:Managing, inspiring and evaluating your out-of-house workforce‘, Liz Jones shares her top…
Interview with genre fiction crowdfunder Simon Spanton
Unbound recently hired Simon Spanton to help develop their genre fiction list. Norah Myers interviews Simon to find out why genre fiction is a good…
