Brands are increasingly looking for authentic images to lift their marketing. Getty Images have published an interactive whitepaper which demonstrates what visual authenticity is, why it’s important and how to make it work for you.

Here are some of the key takeaway points:

• People, and as a result brands, are valuing authenticity more than ever
• There’s an increasing desire for real people, voices and places
• The proliferation of social media and mobile devices have helped drive this trend
• Authenticity helps build trust, both can be achieved by using the right imagery
• We process visuals 60,000 times faster than text
• There are ways to ensure you choose imagery that demonstrate authenticity.

Access the full guide here.