UK acquisition for leading Spanish children’s book platform
Boolino, the leading online platform for children’s books in Spain, has just acquired the award-winning interactive e-book resource for schools in the UK, Fiction Express.
Almost 500 Primary schools in the UK are already using Fiction Express. It was founded in 2012 by book publisher Paul Humphrey, and the aim has always been to offer schools and teachers a unique interactive literacy resource that allows students to take part in the story-writing process.
Fiction Express won the 2014 Education Resources Award for Innovation and was a finalist of the Bett Awards 2013 as well as the Education Investor Awards 2014.
Boolino, the unique international online children’s books and reading ‘ecosystem’ was founded in 2011 in Barcelona, Spain by Sven Huber, former executive of Bertelsmann, co-owner of the world’s largest book publisher Penguin Random House. “Initially, our goal was to help parents to discover online the best and most beautiful books for their children, based on their needs, interests and ages. Over time, Boolino has developed into the largest online information and resource system for children’s and young adult books, offering value-added products and services to parents, bloggers, libraries and schools. As a result, our platform has become the preferred online marketing channel for children’s book publishers and, today, we are partnered with more than 90% of the Spanish publishing industry”, explains Sven, CEO of Boolino.
In order to further grow Fiction Express, both locally in the UK and internationally, Paul Humphrey and Boolino agreed to integrate the unique literacy resource into Boolino, making it available to a much broader market.
