Lessons from Netflix: How data-driven Marketing can help develop blockbuster books
Looking back from this era of lockdown binge-watching and couchification, it is easy to forget that there existed a time when streaming behemoth Netflix didn’t…
Articles
Desperately Seeking Susan: How marketing’s pursuit of the ‘ideal consumer’ is bad for diversity and worse for business
The Ideal Consumer Profile (ICP) has been a persistent and useful marketing mechanism: winnowing down the potential buyer into habits, demographics and needs that the…
Our Editorial Board
Introducing our Editorial Board! We’ve recently been joined by four amazing publishing experts – Magdalene Abraha, Rik Ubhi, Linda Secondari and Emmanuel Kolade – to…
Reviving backlist books you thought were dead
In our second September blog post on the theme of Marketing and Communications, New York Times bestselling author Laurelin Paige shares her tips on how…
The Best BookBub Ads of 2019
In 2019, thousands of authors and book marketers used BookBub Ads to promote books to BookBub’s millions of readers. To kick off BookMachine’s Marketing month, we…
Mindset: the shift from employment to self-employment
Laura Summers runs BookMachine, the fast-growing community and agency specialising in book publishing. Our mission is to provide every publishing professional in the UK knowledge,…
Ask Bec: How can I improve my productivity and make work more fun?
In a one-off agony aunt feature, our blog editor, Abbie Headon, has a problem. Can productivity guru Bec Evans of Prolifiko help her out? Abbie…
Becoming a publishing freelancer: what you need to know
Kelly Urgan, a self-employed editor and writer, contributed an article to BookMachine in April about the four levels of editing. We came back to her…
Getting started as a freelance proofreader
In this article, editorial freelancer Sam Kelly shares his personal journey into proofreading, with the help of the CIEP. There are as many routes into…
Six ways to be the freelance editor you want to be
I’ve never been much of a trendsetter – I’m writing this in my trusty cardigan and slippers – but I was ahead of the curve…
#MyGlobalTeam: Celebrate international colleagues in publishing
Join us and our friends at Publishers Without Borders online on Friday 28th August anytime between 9 a.m. – 5 p.m. (BST) for a day…
How to make online recruitment work – for candidates and interviewers
Since lockdown, BookMachine members Inspired Selection have been hard at work, talking to clients and candidates and communicating about changes in recruitment patterns. We are…
Online book festivals come of age
If we could have a pound for every time someone has commented on how prophetic we were in launching our virtual book festival venue back…
How to make workshops work in an online environment
Workshops changed as work shifted online due to COVID19. Instead of people sitting together in a room, virtual workshops have dispersed participants, each sitting alone…
Switching successfully to online communication: An agent’s view
Once upon a time, there was a beautiful planet, full of beautiful people. There they were, merrily jogging along to the beat of their own…
